{"id":548026,"date":"2010-04-30T12:24:00","date_gmt":"2010-04-30T16:24:00","guid":{"rendered":"http:\/\/www.businessinsider.com\/business-news\/apr-23-ellman3-2010-4"},"modified":"2010-04-30T12:24:00","modified_gmt":"2010-04-30T16:24:00","slug":"stu-ellman-of-rre-ventures-the-portfolio-company-im-most-excited-about-is-a-green-business-called-recyclebank","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/548026","title":{"rendered":"Stu Ellman Of RRE Ventures: The Portfolio Company I&#8217;m Most Excited About Is A Green Business Called RecycleBank"},"content":{"rendered":"<p><script src=\"http:\/\/player.ooyala.com\/player.js?width=560&amp;height=316&amp;embedCode=k5eXVjMTp7ubbBo3y_Kmb2gYsluPTMW6\"><\/script><\/p>\n<p><noscript><object classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" id=\"ooyalaPlayer_2miy9_g8dhinpt\" width=\"560\" height=\"316\" codebase=\"http:\/\/fpdownload.macromedia.com\/get\/flashplayer\/current\/swflash.cab\"><param name=\"movie\" value=\"http:\/\/player.ooyala.com\/player.swf?embedCode=k5eXVjMTp7ubbBo3y_Kmb2gYsluPTMW6&#038;version=2\" \/><param name=\"bgcolor\" value=\"#000000\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"flashvars\" value=\"embedType=noscriptObjectTag&#038;embedCode=k5eXVjMTp7ubbBo3y_Kmb2gYsluPTMW6\" \/><embed src=\"http:\/\/player.ooyala.com\/player.swf?embedCode=k5eXVjMTp7ubbBo3y_Kmb2gYsluPTMW6&#038;version=2\" bgcolor=\"#000000\" width=\"560\" height=\"316\" name=\"ooyalaPlayer_2miy9_g8dhinpt\" align=\"middle\" play=\"true\" loop=\"false\" allowscriptaccess=\"always\" allowfullscreen=\"true\" type=\"application\/x-shockwave-flash\" flashvars=\"&#038;embedCode=k5eXVjMTp7ubbBo3y_Kmb2gYsluPTMW6\" pluginspage=\"http:\/\/www.adobe.com\/go\/getflashplayer\"><\/embed><\/object><\/noscript><\/p>\n<p>Green startups are tricky. They are often primarily driven by good and noble intentions about saving the environment&#8211;and that often sounds like a non-profit model to customers and VCs.<\/p>\n<p>But there is one green company that has come up with a winning business model that has attracted heavyweight investors like Coca-Cola, Al Gore&#8217;s Generation IM, and Sigma, says RRE Ventures Stuart Ellman, who is backing the company.<\/p>\n<p>RecycleBank has a simple model &ndash; it pays people money to recycle. And we are not talking about cents. Households signed up with the company get about $40-$50 a month (depending on how much they recycle) for doing the right thing.<\/p>\n<p style=\"padding-left: 30px;\">&#8220;Everybody wants to be green. Everybody wants to do the right thing, but it&#8217;s amazing how many more people do it when you get paid,&#8221; say Ellman.<\/p>\n<p><strong>Don&#8217;t miss&#8230;<\/strong><\/p>\n<h3><strong>&bull; <\/strong><a href=\"http:\/\/www.businessinsider.com\/recyclebank-innovation-2010-2\"><strong>Our Exclusive Interview with RecycleBank CEO Ron Gonen &gt;<\/strong><\/a><\/h3>\n<p><strong>And more Green Innovation interviews: <\/strong><\/p>\n<p><strong>&bull; <\/strong><a href=\"http:\/\/www.businessinsider.com\/cape-wind-2010\"><strong>CAPE WIND: Wine-Sipping Hypocrites Preach Gospel Of Renewable Energy&#8230;As Long As It Doesn&#8217;t Wreck The View<\/strong><\/a><\/p>\n<p><strong>&bull; <\/strong><a href=\"http:\/\/www.businessinsider.com\/green-innovation-bill-gross-full-interview-2010-3\"><strong>Bill Gross: Man Of A Hundred Startups Now Hellbent On Saving The World (With A Revolutionary Solar Energy Project)<\/strong><\/a><\/p>\n<p><em>Produced By: Kamelia Angelova &amp; William Wei<\/em><\/p>\n<p><strong>More Videos: <a href=\"http:\/\/feedproxy.google.com\/~r\/greensheet\/~3\/tbi-live-april-2010-2010-4\">Click Here &gt;<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/www.businessinsider.com\/business-news\/apr-23-ellman3-2010-4#comments\">Join the conversation about this story &#187;<\/a><\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/N9czwlnn_2Yk6v6pqzpD5UIYpMk\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/N9czwlnn_2Yk6v6pqzpD5UIYpMk\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/N9czwlnn_2Yk6v6pqzpD5UIYpMk\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/N9czwlnn_2Yk6v6pqzpD5UIYpMk\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=mGwhuG4riZQ:zqk8STUaClI:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=mGwhuG4riZQ:zqk8STUaClI:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?i=mGwhuG4riZQ:zqk8STUaClI:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=mGwhuG4riZQ:zqk8STUaClI:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?i=mGwhuG4riZQ:zqk8STUaClI:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=mGwhuG4riZQ:zqk8STUaClI:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=mGwhuG4riZQ:zqk8STUaClI:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?i=mGwhuG4riZQ:zqk8STUaClI:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/greensheet\/~4\/mGwhuG4riZQ\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Green startups are tricky. They are often primarily driven by good and noble intentions about saving the environment&#8211;and that often sounds like a non-profit model to customers and VCs. But there is one green company that has come up with a winning business model that has attracted heavyweight investors like Coca-Cola, Al Gore&#8217;s Generation IM, [&hellip;]<\/p>\n","protected":false},"author":340,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-548026","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/548026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/340"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=548026"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/548026\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=548026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=548026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=548026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}