{"id":548152,"date":"2010-04-30T16:14:38","date_gmt":"2010-04-30T20:14:38","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=56039"},"modified":"2010-07-19T20:29:13","modified_gmt":"2010-07-20T00:29:13","slug":"buick-marketing-director-confirms-new-compact-sedan-crossover","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/548152","title":{"rendered":"Buick marketing director confirms new compact sedan, crossover"},"content":{"rendered":"
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Buick Real GS Concept<\/p>\n<\/div>\n

Following the LaCrosse and the upcoming Regal, Buick’s revolution will continue with what marketing director Craig Bierley calls a \u201ctimeless proposition of understated luxury.\u201d Bierley says that Buick is working on a compact sedan and a new compact crossover.<\/p>\n

The compact sedan will be built on the Chevrolet Cruze platform but with unique styling and a different powertrain lineup. Bierley says that \u201cyou\u2019d be hard pressed to know they\u2019re on the same architecture.\u201d We recently caught a glimpse of the upcoming compact sedan, which is to be called Buick Excelle<\/a>.<\/p>\n

Click here to get prices on the 2010 Buick LaCrosse<\/strong><\/a><\/em>.<\/p>\n

Up next will be a compact crossover due out in 2012. The model will share its platform with the Chevrolet Equinox, GMC Terrain and the Cadillac SRX.<\/p>\n

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Buick’s current lineup of two large sedans, the Lucerne and LaCrosse<\/a>, and a large SUV, the Enclave<\/a>, technically compete with 14 percent of new models in the U.S. market. When the new Regal<\/a>, Excelle and the compact SUV hit the lineup, Buick estimates to compete with 46 percent of the market.<\/p>\n

By 2014-2015, expect a couple of new models, expanding Buick’s presence in some 60 percent of segments.<\/p>\n

– By: Omar Rana<\/em><\/p>\n

Source: CARandDRIVER<\/a><\/p>\n

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Buick Real GS Concept Following the LaCrosse and the upcoming Regal, Buick’s revolution will continue with what marketing director Craig Bierley calls a \u201ctimeless proposition of understated luxury.\u201d Bierley says that Buick is working on a compact sedan and a new compact crossover. The compact sedan will be built on the Chevrolet Cruze platform but […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-548152","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/548152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=548152"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/548152\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=548152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=548152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=548152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}