{"id":549752,"date":"2010-04-22T18:16:19","date_gmt":"2010-04-22T22:16:19","guid":{"rendered":"http:\/\/www.grist.org\/article\/2010-04-22-robert-cialdini-earth-day-40-people\/"},"modified":"2010-04-22T18:16:19","modified_gmt":"2010-04-22T22:16:19","slug":"robert-cialdini","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/549752","title":{"rendered":"Robert Cialdini"},"content":{"rendered":"<p>\t\t\t\tby Grist <\/p>\n<p>\n.series-head{background:url(http:\/\/www.grist.org\/i\/assets\/2\/forty_people\/40people_header_C.gif) no-repeat; height:68px; text-indent:-9999px;} h3.subscribe-head{padding-left:5px;background-color:black;color:#ff8400;} dl.series-nav{margin-top:-15px;} .media {float:left; width:300px; margin-right:10px;}\n<\/p>\n<p><\/p>\n<p>Art: <a href=\"http:\/\/www.natdamm.com\" >Nat Damm<\/a><\/p>\n<p>\nRobert Cialdini<\/p>\n<p>Psychologist<br \/> Tempe, Ariz.<\/p>\n<p><\/p>\n<p>Robert Cialdini, 64, until recently a psychology and marketing professor at Arizona State University, wrote <a href=\"http:\/\/www.powells.com\/biblio\/9780061241895?&amp;PID=25450\">Influence<\/a>, the classic book on persuasion.&nbsp; Lately he&#8217;s been researching the best ways to persuade people to save energy.&nbsp; In 2007, he coauthored <a href=\"http:\/\/www.kysq.org\/docs\/Schultz.pdf\">a study<\/a> [PDF] that found that giving people info about neighborhood energy-use norms (combined with smiley faces) led to large  home energy savings.&nbsp; His research inspired the creation of the company <a href=\"http:\/\/www.opower.com\/\">Opower<\/a>, which sells software that utilities can use to make smarter bills and inspire energy efficiency.&nbsp; Cialdini now serves as chief scientist for Opower and is president of the <a href=\"http:\/\/www.influenceatwork.com\/\">Influence at Work<\/a> consulting firm. Read a <a href=\"http:\/\/feeds.grist.org\/article\/2010-01-12-never-mind-what-people-believe-how-can-we-change-what-they-do\">Grist interview with Cialdini<\/a> and <a href=\"http:\/\/feeds.grist.org\/article\/2009-11-30-making-buildings-efficient-it-helps-to-understand-human-behavior\">Grist article about Cialdini&#8217;s work and Opower<\/a>.<\/p>\n<p><\/p>\n<p><a href=\"http:\/\/twitter.com\/robertcialdini\" style=\"display:block; background:url(\/i\/assets\/2\/twitter_20x20.png) 0 0 no-repeat; height:20px; padding-left:25px; padding-top:2px\">Follow Cialdini on Twitter.<\/a><\/p>\n<p><\/p>\n<p>Meet <a href=\"http:\/\/feeds.grist.org\/earthday40\">more people who are redefining green<\/a>.<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-04-27-14-buildings-compete-to-be-the-biggest-energy-loser\/\">14 buildings compete to be the Biggest Loser (of energy waste)<\/a><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-04-26-green-tea-party-closes-out-u.s.-earth-day-celebrations\/\">&#8216;Green tea party&#8217; closes out U.S. Earth Day celebrations<\/a><\/p>\n<p><a href=\"http:\/\/www.grist.org\/article\/2010-04-22-valerie-martinez-green-jobs-coalition-earth-day-40-people\/\">Valerie Martinez<\/a><\/p>\n<p>\t\t\t<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=bd14402e8afa962b0db248b2b56db0bf&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=bd14402e8afa962b0db248b2b56db0bf&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/ib.adnxs.com\/seg?add=24595&#038;t=2\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Grist .series-head{background:url(http:\/\/www.grist.org\/i\/assets\/2\/forty_people\/40people_header_C.gif) no-repeat; height:68px; text-indent:-9999px;} h3.subscribe-head{padding-left:5px;background-color:black;color:#ff8400;} dl.series-nav{margin-top:-15px;} .media {float:left; width:300px; margin-right:10px;} Art: Nat Damm Robert Cialdini Psychologist Tempe, Ariz. Robert Cialdini, 64, until recently a psychology and marketing professor at Arizona State University, wrote Influence, the classic book on persuasion.&nbsp; Lately he&#8217;s been researching the best ways to persuade people to save energy.&nbsp; In [&hellip;]<\/p>\n","protected":false},"author":765,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-549752","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/549752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/765"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=549752"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/549752\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=549752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=549752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=549752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}