{"id":55465,"date":"2009-11-30T08:27:00","date_gmt":"2009-11-30T13:27:00","guid":{"rendered":"http:\/\/www.businessinsider.com\/more-people-than-ever-shopped-on-friday-but-they-spent-8-less-2009-11"},"modified":"2009-11-30T08:27:00","modified_gmt":"2009-11-30T13:27:00","slug":"black-friday-was-a-huge-hit-because-americans-are-broke","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/55465","title":{"rendered":"Black Friday Was A Huge Hit Because Americans Are Broke"},"content":{"rendered":"

It looks as if cash-strapped consumers rushed for bargains like never before, but spent less (because they likely feel less wealthy these days). A National Retail Federation (NRF) survey reported that shoppers’ average spending fell 8%<\/p>\n

NRF:<\/a> In order to nab the best holiday items, more shoppers headed out for bargains while it was still dark outside. According to the survey, nearly one-third of shoppers (31.2%) were at the stores by 5 a.m., compared with 23.3 percent who were at stores by that time last year.<\/p>\n

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“During a more robust economy, people may be inclined to hit the “snooze” button on Black Friday, but high unemployment and a focus on price caused shoppers to visit stores early in anticipation of the best deals,” said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch.<\/p>\n

Still, we continue to recommend the ultimate Christmas bargain shopping — after Christmas. It all goes massively on sale every year like clock work. Just shift your family tradition by a week and arbitrage the Christmas traditionalists.<\/p>\n

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