{"id":566436,"date":"2010-05-17T06:15:19","date_gmt":"2010-05-17T10:15:19","guid":{"rendered":"http:\/\/www.xconomy.com\/?p=80309"},"modified":"2010-05-17T06:15:19","modified_gmt":"2010-05-17T10:15:19","slug":"%e2%80%9cdisruptive-innovation%e2%80%9d-author-speaks-seattle-2-0-awards-the-next-twiistup-more-seattle-events","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/566436","title":{"rendered":"\u201cDisruptive Innovation\u201d Author Speaks, Seattle 2.0 Awards, the Next Twiistup, &amp; More Seattle Events"},"content":{"rendered":"\n<div style=\"text-transform:uppercase\"><a href=\"http:\/\/www.xconomy.com\/tag\/startups\/\">startups<\/a>, <a href=\"http:\/\/www.xconomy.com\/tag\/entrepreneurship\/\">Entrepreneurship<\/a>, <a href=\"http:\/\/www.xconomy.com\/tag\/networking\/\">networking<\/a><\/div>\n<p>\t\t<strong>Gregory T. Huang wrote:<\/strong><\/p>\n<p>Event season is in full swing here in Seattle. I thought it\u2019d be useful to give a quick rundown of some of the gatherings our readers might want to attend in the next few weeks. If you want to know the secret to surviving as a startup (or a big company, for that matter), or want to schmooze with the top tech entrepreneurs and investors in town, or learn about how to market your startup, check out the following events, starting today:<\/p>\n<p>&#8212;Technology Alliance\u2019s annual <a href=\"http:\/\/www.technology-alliance.com\/events\/luncheon.html\">\u201cState of Technology\u201d Luncheon<\/a> in downtown Seattle today features a keynote by Clay Christensen, a professor at Harvard Business School and the author of such business books as <em>The Innovator\u2019s Dilemma<\/em>, <em>Disrupting Class<\/em>, and <em>The Innovator&#8217;s Prescription<\/em>. One of Christensen\u2019s big ideas is that \u201cdisruptive\u201d strategies are about entering a market at the low end (with a cheaper and worse product) and gradually working your way up&#8212;which goes against the mindset of most startups, which try to develop a better product or service than their competition, and especially the big players. I wrote about <a href=\"http:\/\/www.xconomy.com\/seattle\/2010\/04\/28\/how-to-predict-whether-a-startup-will-succeed-or-fail-testing-the-disruptive-innovation-model\/\">an interesting Northwest connection to Christensen\u2019s work on innovation strategy here<\/a>.<\/p>\n<p>&#8212;<a href=\"http:\/\/www.seattle20.com\/awards\/\">Seattle 2.0\u2019s annual awards<\/a> show is this Wednesday evening. If it\u2019s anything like <a href=\"http:\/\/www.xconomy.com\/seattle\/2009\/05\/08\/seattle-20-awards-are-a-smash-picnik-cleans-up\/\">last year\u2019s inaugural bash<\/a>, it\u2019ll be packed with tech entrepreneurs, software developers, angel investors, venture capitalists, and media. Jonathan Sposato, the former CEO of Picnik (<a href=\"http:\/\/www.xconomy.com\/seattle\/2010\/03\/01\/picnik-ceo-on-getting-bought-by-google-and-how-it-will-affect-startups-and-consumers\/\">recently acquired by Google<\/a>), will give the keynote. Sposato and Picnik were the big winners at last year\u2019s event.<\/p>\n<p>&#8212;Northwest Entrepreneur Network (NWEN) is hosting an event focused on <a href=\"http:\/\/www.nwen.org\/index.php?option=com_events&#038;Itemid=15&#038;id=313\">\u201cbrand strategy in the digital age\u201d<\/a> on May 25. The distinguished speakers will represent the marketing agencies and brand strategy firms Spring Creek Group, Corhouse Branding, Dry Soda, and Jelvetica.<\/p>\n<p>&#8212;The Washington Biotechnology &#038; Biomedical  Association is featuring the latest installment of its series of events about <a href=\"https:\/\/m360.washbio.org\/event.aspx?eventID=16746&#038;instance=0\">how life science innovations can be applied to both domestic and global health problems<\/a>. On May 25, Lisa Cohen of the Washington Global Health Alliance will moderate a panel with John Kaestle of HaloSource, Karen Hedine of Micronics, and Anne Bugge of SonoSite.<\/p>\n<p>&#8212;Twiistup is hosting <a href=\"http:\/\/www.xconomy.com\/seattle\/2010\/04\/06\/sack-entress-liu-patel-and-other-angel-investors-lure-twiistup-to-seattle\/\">its second Seattle event<\/a> on June 2, around \u201c<a href=\"http:\/\/www.eventbee.com\/view\/startupsessions2\">marketing your Internet company<\/a>.\u201d Neil Patel from Crazy Egg, KISSmetrics, and KISSinsights will go over strategies for boosting your company\u2019s Web traffic through search engine optimization. Listen to the man. Ask him questions. He knows what he\u2019s doing.<\/p>\n<p>&#8212;Washington Technology Industry Association (WTIA) is organizing <a href=\"http:\/\/www.washingtontechnology.org\/pages\/events\/events_events_wsaevent.asp?id=1006TIF\">a program on smart fuels<\/a> on the morning of June 3. It\u2019s part of a series on cleantech and energy, and will feature talks from the Pacific Northwest National Laboratory, Washington State University, Blue Marble Energy, and Farm Power Northwest.<\/p>\n<p>&#8212;A bit further out, TechFlash is putting on an event around <a href=\"http:\/\/www.bizjournals.com\/seattle\/event\/21231?mp=3\">VC, entrepreneurship, and financing strategies for startups<\/a> on June 15. The summit will bring together venture capitalists, angel investors, and tech entrepreneurs to debate the pros and cons of taking outside capital and to explore the future of tech startups.<\/p>\n<div class=\"postFooter\"><a href=\"http:\/\/www.xconomy.com\/seattle\/2010\/05\/17\/%e2%80%9cdisruptive-innovation%e2%80%9d-author-speaks-seattle-2-0-awards-the-next-twiistup-more-seattle-events\/#comments\">Comments<\/a> | <a href=http:\/\/www.xconomy.com\/reprints\/>Reprints<\/a> | Share: &nbsp;<br \/>\n<a href=\"http:\/\/twitter.com\/home?status=RT%20@Xconomy%20Disruptive%20Innovation%20Author%20Speaks,%20Seattle%202.0%20Awards,%20the%20Next%20Twiistup,%20&#038;%20More...%20http:\/\/xconomy.com\/?p=80309\"  rel=\"nofollow\"><img decoding=\"async\" src=\"http:\/\/www.xconomy.com\/wordpress\/wp-content\/themes\/xconomy\/images\/twitter.gif\" alt=\"Retweet\"\/><\/a><br \/>\n&nbsp;<a href=\"http:\/\/www.facebook.com\/sharer.php?u=http:\/\/www.xconomy.com\/seattle\/2010\/05\/17\/%e2%80%9cdisruptive-innovation%e2%80%9d-author-speaks-seattle-2-0-awards-the-next-twiistup-more-seattle-events\/&#038;t=Disruptive%20Innovation%20Author%20Speaks,%20Seattle%202.0%20Awards,%20the%20Next%20Twiistup,%20&#038;%20More%20Seattle%20Events\"  rel=\"nofollow\"><img decoding=\"async\" src=\"http:\/\/www.xconomy.com\/wordpress\/wp-content\/themes\/xconomy\/images\/facebook.gif\" alt=\"Facebook\"\/><\/a><br \/>\n&nbsp;<a href=http:\/\/www.xconomy.com\/seattle\/2010\/05\/17\/%e2%80%9cdisruptive-innovation%e2%80%9d-author-speaks-seattle-2-0-awards-the-next-twiistup-more-seattle-events\/email\/  rel=\"nofollow\"><img decoding=\"async\" src=\"http:\/\/www.xconomy.com\/wordpress\/wp-content\/themes\/xconomy\/images\/email.gif\" alt=\"Email\"\/><\/a><br \/>\n&nbsp;<a href=\"http:\/\/sharethis.com\/item?publisher=bfda184d-6684-4f7a-a23f-ca4ed4db9287&amp;title=%E2%80%9CDisruptive+Innovation%E2%80%9D+Author+Speaks%2C+Seattle+2.0+Awards%2C+the+Next+Twiistup%2C+%26%23038%3B+More+Seattle+Events&amp;url=http%3A%2F%2Fwww.xconomy.com%2Fseattle%2F2010%2F05%2F17%2F%25e2%2580%259cdisruptive-innovation%25e2%2580%259d-author-speaks-seattle-2-0-awards-the-next-twiistup-more-seattle-events%2F\"><img decoding=\"async\" src=\"http:\/\/www.xconomy.com\/wordpress\/wp-content\/themes\/xconomy\/images\/share.gif\" alt=\"Share\"\/><\/a>\n<\/div>\n<p>\t     \t\t<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=e0b490856fc207d8487da2394022d1fd&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=e0b490856fc207d8487da2394022d1fd&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.triggit.com\/px?u=pheedo&#038;rtv=Business&#038;rtv=p29917&#038;rtv=f21595\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/pixel.quantserve.com\/pixel\/p-8bUhLiluj0fAw.gif?labels=pub.29917.rss.Business.21595,cat.Business.rss\"\/><\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/rPqu-GJ7tqfJWOFPeiEMaP3p0aA\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/rPqu-GJ7tqfJWOFPeiEMaP3p0aA\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/rPqu-GJ7tqfJWOFPeiEMaP3p0aA\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/rPqu-GJ7tqfJWOFPeiEMaP3p0aA\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Xconomy_Full\/~4\/Z1pHgz9X8WY\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>startups, Entrepreneurship, networking Gregory T. Huang wrote: Event season is in full swing here in Seattle. I thought it\u2019d be useful to give a quick rundown of some of the gatherings our readers might want to attend in the next few weeks. If you want to know the secret to surviving as a startup (or [&hellip;]<\/p>\n","protected":false},"author":1747,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10],"tags":[],"class_list":["post-566436","post","type-post","status-publish","format-standard","hentry","category-news","category-software"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/566436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1747"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=566436"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/566436\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=566436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=566436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=566436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}