{"id":566739,"date":"2010-05-17T13:58:42","date_gmt":"2010-05-17T17:58:42","guid":{"rendered":"http:\/\/www.xconomy.com\/?p=80381"},"modified":"2010-05-17T13:58:42","modified_gmt":"2010-05-17T17:58:42","slug":"evri-absorbs-twine-goes-mobile-for-tech-news-on-android-phones","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/566739","title":{"rendered":"Evri Absorbs Twine, Goes Mobile for Tech News on Android Phones"},"content":{"rendered":"\n
Internet<\/a>, startups<\/a>, Mobile<\/a><\/div>\n

\t\t\"Evri\"<\/a>
\n\t\tGregory T. Huang wrote:<\/strong><\/p>\n

Twine.com is officially no more. As of Friday, the semantic and social news service has been discontinued, and most of its features have been folded into Evri.com<\/a>, the Seattle-based semantic information discovery site. Both companies were backed by Paul Allen\u2019s Vulcan Capital, and in February, Evri acquired Twine (Radar Networks, based in San Francisco) for an undisclosed amount<\/a>.<\/p>\n

All along, we\u2019ve been saying the real story is about how semantic and social search are converging, with the goal of giving consumers better ways to discover the news and information they\u2019re looking for. The \u201csemantic\u201d technology involves trying to understand the meaning of search queries, and drawing connections between online entities like people, places, and products. So how are things moving forward at Evri?<\/p>\n

Last week, I spoke with CEO Will Hunsinger, who gave me an update on the company and its plans. He says, \u201cWe wanted to be as mindful as we possibly could about the Twine user base.\u201d That means preserving the Twine data, including users\u2019 bookmarks, and letting customers port their data over to Evri by downloading Web links and text commentary, he says. Twine has several hundred thousand registered users and hundreds of thousands of unique visitors per month, Hunsinger says.<\/p>\n

The main difference between the two sites, as Hunsinger puts it, is Twine let you bookmark topics and follow areas of interest, while Evri uses semantic technology to \u201csearch the Web for you, distill it for you, and it\u2019s up to us to deliver\u201d the relevant information. If you want to follow the latest news on the BP oil spill in the Gulf of Mexico, for example, you don\u2019t have to do repeated searches for different keywords or set up new Google news alerts. The idea is that Evri understands what Web content is related to the oil spill at a deeper level, and tries to serve it up for you. \u201cWe can disambiguate who the players are,\u201d Hunsinger says. \u201cWe know that BP is connected to Halliburton.\u201d<\/p>\n

The next release of Evri\u2019s software, in the next few weeks, will let people \u201cfollow any topic on the Web,\u201d Hunsinger says. And the next step after that will be to \u201callow users to curate and personalize their experience, and create their own content channel.\u201d<\/p>\n

\"Evri's<\/a>In another interesting move, Evri has just released a technology news reader application for Android phones called Evri Thing Tech<\/a>. (The company also has an iPhone app currently being reviewed.) <\/p>\n

The tech news channel, a free app, lets you follow developments in areas like venture capital, big corporations, and social media (see screen shot left). This is the company\u2019s first \u201cvertical\u201d mobile app, but Hunsinger says, \u201cWe intend to be in dozens of verticals.\u201d<\/p>\n

\u201cWe think it\u2019s a huge opportunity for us,\u201d Hunsinger says. He adds that the launch of Apple\u2019s iPad and the rising consumption of Internet content and services on mobile devices is giving companies the ability to reach consumers wherever they are—while taking the train to work, say, or waiting for their flight. \u201cIt\u2019s hard to search on a mobile device, so why not have someone pushing content to you?\u201d he says.<\/p>\n

Lastly, I asked what specific feedback Paul Allen has given the Evri team lately. Hunsinger wouldn\u2019t bite, saying only that \u201cthe entire board is excited by the push into mobile.\u201d<\/p>\n

Comments<\/a> | Reprints<\/a> | Share:  
\n\"Retweet\"\/<\/a>
\n \"Facebook\"\/<\/a>
\n \"Email\"\/<\/a>
\n \"Share\"\/<\/a>\n<\/div>\n

UNDERWRITERS AND PARTNERS
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t<\/a>
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t<\/a>
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t<\/a>
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t<\/a>
\n\t\t\t\t\t\t<\/p>\n

\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t<\/a>
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t<\/a>
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t<\/a>
\n\t\t\t\t\t\t\t\t\t

\n

\n\"\"<\/a>
\n\"\"\"\"<\/p>\n

<\/img><\/a>
\n<\/img><\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet, startups, Mobile Gregory T. Huang wrote: Twine.com is officially no more. As of Friday, the semantic and social news service has been discontinued, and most of its features have been folded into Evri.com, the Seattle-based semantic information discovery site. Both companies were backed by Paul Allen\u2019s Vulcan Capital, and in February, Evri acquired Twine […]<\/p>\n","protected":false},"author":1747,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,16,7,10],"tags":[],"class_list":["post-566739","post","type-post","status-publish","format-standard","hentry","category-internet","category-mobile","category-news","category-software"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/566739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1747"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=566739"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/566739\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=566739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=566739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=566739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}