{"id":566956,"date":"2010-05-17T14:30:29","date_gmt":"2010-05-17T18:30:29","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e2013480efee08970c"},"modified":"2010-05-17T14:30:29","modified_gmt":"2010-05-17T18:30:29","slug":"jell-o-to-get-its-wiggly-and-jiggly-groove-back-in-new-campaign","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/566956","title":{"rendered":"Jell-O to get its wiggly and jiggly groove back in new campaign"},"content":{"rendered":"<p><object height=\"205\" style=\"margin: 0pt 8pt 0pt 0px; float: left;\" width=\"330\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/smR79fr6RnQ&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"205\" src=\"http:\/\/www.youtube.com\/v\/smR79fr6RnQ&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\" type=\"application\/x-shockwave-flash\" width=\"330\"><\/embed><\/object><\/p>\n<p>Any ad campaign that conjures a Fat Albert memory is starting out on the right foot. And there&#8217;s even more nostalgia in the new full-court press for Kraft&#8217;s iconic wiggly dessert, Jell-O. Legendary pitchman Bill Cosby is back, as are his interviews with children, \u00e0 la <em>Kids Say the Darndest Things<\/em>. This time they&#8217;re on the Web in 10-minute Jell-O-sponsored vignettes called &quot;OBKB,&quot; which takes its name from the way Mush Mouth said &quot;OK&quot; on Fat Albert and the Cosby Kids. <a href=\"http:\/\/www.marketwatch.com\/story\/hello-jell-o-bill-cosby-and-jell-o-reunite-to-bring-about-smiles-2010-05-17?reflink=MW_news_stmp\" >There&#8217;s a lot going on with this effort<\/a>, including a Facebook page, a new logo and jingle, FSIs and TV, print, outdoor and in-store ads. A highlight has to be a national contest to find the best giggle (to be judged, ultimately, by Cosby and included in a national TV spot). There&#8217;s a cross-country tour via a tricked-out mobile recording studio, where folks in 22 cities will be able to compete for the best giggle (entries accepted online, too). Is snorting allowed? Kraft certainly isn&#8217;t the first marketer to go the happiness route to sell its products in these recession-racked, frowny times. But even cynics might have to admit this is just plain fun.<\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any ad campaign that conjures a Fat Albert memory is starting out on the right foot. And there&#8217;s even more nostalgia in the new full-court press for Kraft&#8217;s iconic wiggly dessert, Jell-O. Legendary pitchman Bill Cosby is back, as are his interviews with children, \u00e0 la Kids Say the Darndest Things. This time they&#8217;re on [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-566956","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/566956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=566956"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/566956\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=566956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=566956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=566956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}