{"id":567369,"date":"2010-05-17T19:00:13","date_gmt":"2010-05-17T23:00:13","guid":{"rendered":"http:\/\/blogs.discovermagazine.com\/discoblog\/?p=9451"},"modified":"2010-05-17T19:00:13","modified_gmt":"2010-05-17T23:00:13","slug":"ncbi-rofl-gentlemen-prefer-blonde-hitchhikers-discoblog","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/567369","title":{"rendered":"NCBI ROFL: Gentlemen prefer blonde hitchhikers. | Discoblog"},"content":{"rendered":"

Hitchhiking women’s hair color. “To test the effect of women’s hair color on the frequency of offering help, male (n = 1,508) and female (n = 892) French motorists were tested in a hitchhiking situation. Five 20- to 22- yr.-old female confederates wore a wig with blonde, brown, or black hair. Each confederate was instructed to stand by the side of a road frequented by hitchhikers and hold out her thumb to catch a ride. Blonde hair, compared with brown hair or black hair, was associated with a small but significantly larger number of male drivers who stopped to offer a ride (18 vs 14%). No difference was found for those with brown and black hair (14 and 13%, respectively). No effect of hair color was found for female drivers who stopped. The greater attractiveness associated with blonde hair for women appears to explain these data.” Photo: Wikimedia commons\/Roger McLassus Related content:
\nDiscoblog: NCBI ROFL: Bust size and hitchhiking: a field study.
\nDiscoblog: NCBI ROFL: Women’s bust size and men’s courtship solicitation.
\nDiscoblog: NCBI ROFL: Eye Tracking of Men\u2019s Preferences for Female Breast Size and Areola Pigmentation. WTF is NCBI ROFL? Read our FAQ!<\/p>\n

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Hitchhiking women’s hair color. “To test the effect of women’s hair color on the frequency of offering help, male (n = 1,508) and female (n = 892) French motorists were tested in a hitchhiking situation. Five 20- to 22- yr.-old female confederates wore a wig with blonde, brown, or black hair. Each confederate was instructed […]<\/p>\n","protected":false},"author":641,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-567369","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/567369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/641"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=567369"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/567369\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=567369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=567369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=567369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}