{"id":567477,"date":"2010-05-18T00:01:54","date_gmt":"2010-05-18T04:01:54","guid":{"rendered":"http:\/\/www.xconomy.com\/?p=80484"},"modified":"2010-05-18T00:01:54","modified_gmt":"2010-05-18T04:01:54","slug":"inspired-by-iron-man-zazu-makes-mobile-app-for-more-intelligent-wake-up-calls","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/567477","title":{"rendered":"Inspired by Iron Man, Zazu Makes Mobile App for More Intelligent Wake-Up Calls"},"content":{"rendered":"\n<div style=\"text-transform:uppercase\"><a href=\"http:\/\/www.xconomy.com\/tag\/startups\/\">startups<\/a>, <a href=\"http:\/\/www.xconomy.com\/tag\/Mobile\/\">Mobile<\/a>, <a href=\"http:\/\/www.xconomy.com\/tag\/apps\/\">Apps<\/a><\/div>\n<p>\t\t<a rel=\"attachment wp-att-80488\" href=\"http:\/\/www.xconomy.com\/?attachment_id=80488\"><img loading=\"lazy\" decoding=\"async\" style=\"float:right;margin: 0px 0 5px 15px;\" class=\"alignnone size-thumbnail wp-image-80488\" title=\"ZazuLogo\" src=\"http:\/\/www.xconomy.com\/wordpress\/wp-content\/images\/2010\/05\/ZazuLogo-180x70.png\" alt=\"ZazuLogo\" width=\"180\" height=\"70\" \/><\/a><br \/>\n\t\t<strong>Erin Kutz wrote:<\/strong><\/p>\n<p>Punit Shah used to think that there was no good reason that JARVIS, the artificial intelligence personal assistant to the Iron Man comic series protagonist Tony Stark, shouldn&#8217;t exist in real life.<\/p>\n<p>It&#8217;s an idea that he brought with him to Boston&#8217;s <a href=\"http:\/\/boston.startupweekend.org\/about\/\">Startup Weekend<\/a> in December, an event where aspiring entrepreneurs team up for 54 hours of translating their ideas to reality. There, Shah joined forces with fellow Northeastern University students Marc Held and Aaron Gerry.<\/p>\n<p>Together, the team developed a prototype for the mobile app that they call the &#8220;smartest damn alarm clock,&#8221; which wakes up its users with information that&#8217;s most  helpful for getting their days started, such as weather, news headlines, upcoming appointments, and e-mails, much the same way Stark&#8217;s JARVIS delivers the superhero the details he needs for his day. (Or so the Zazu guys say&#8212;in the interest of full disclosure, I haven&#8217;t actually seen the Iron Man movies.) Shah, Gerry, and Held won third place at Startup Weekend, and early this year incorporated under the name <a href=\"http:\/\/getzazu.com\/\">Zazu<\/a>, inspired by the bird personal assistant character in Disney&#8217;s Lion King movie.<\/p>\n<p>Now, they&#8217;re putting together a private beta version of the app that&#8217;s due for release in June. Initially the Zazu app will be available on phones running Google&#8217;s Android operating system, a platform the company chose because it allows you to run beta testing before hitting the marketplace for sale, but they ultimately hope to expand to other platforms such as Apple&#8217;s iPad and iPhone. The goal is to get the product to market later this summer.<\/p>\n<p>Zazu&#8217;s app works by first scanning the Web for information that users designate as relevant to them, and delivers that to the users&#8217; mobile phones. It uses third party text-to-voice technology to translate that information into the sound that wakes the users up for whenever they have set their alarm clocks. A typical user might wake up to something like; &#8220;Good morning Bob. The weather in Boston is 65 degrees, with a chance of rain,&#8221; followed by a headline and lead sentence of a news story from a source of his choosing.<\/p>\n<p>&#8220;Being able to hear it audibly is a great, engaging way to get up and know what you need to do to start the day,&#8221; says Shah, who has the role of CEO at Zazu.<\/p>\n<p>With this first release, Zazu is starting with more elementary features, such as weather, and headlines from a list of pre-selected RSS feeds that users can choose from. For those who don&#8217;t  have a smart phone, it&#8217;s also implementing a service that calls users&#8217; phones automatically with the same information.<\/p>\n<p>With later releases of its app, Zazu looking to tap into other information such as users&#8217; e-mail and Twitter accounts, and personal calendars, to better engage them with starting their days. It will also let them specify the RSS feeds they&#8217;d most like to be woken up to, rather than <span class=\"read_more\"> <a href=\"http:\/\/www.xconomy.com\/boston\/2010\/05\/18\/inspired-by-iron-man-zazu-makes-mobile-app-for-more-intelligent-wake-up-calls\/2\/\"> &#8230;Next Page &raquo;<\/a><\/span><\/p>\n<div class=\"postFooter\"><a href=\"http:\/\/www.xconomy.com\/boston\/2010\/05\/18\/inspired-by-iron-man-zazu-makes-mobile-app-for-more-intelligent-wake-up-calls\/#comments\">Comments<\/a> | <a href=http:\/\/www.xconomy.com\/reprints\/>Reprints<\/a> | Share: &nbsp;<br \/>\n<a href=\"http:\/\/twitter.com\/home?status=RT%20@Xconomy%20Inspired%20by%20Iron%20Man,%20Zazu%20Makes%20Mobile%20App%20for%20More%20Intelligent%20Wake-Up%20Calls%20http:\/\/xconomy.com\/?p=80484\"  rel=\"nofollow\"><img decoding=\"async\" src=\"http:\/\/www.xconomy.com\/wordpress\/wp-content\/themes\/xconomy\/images\/twitter.gif\" alt=\"Retweet\"\/><\/a><br \/>\n&nbsp;<a 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width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>startups, Mobile, Apps Erin Kutz wrote: Punit Shah used to think that there was no good reason that JARVIS, the artificial intelligence personal assistant to the Iron Man comic series protagonist Tony Stark, shouldn&#8217;t exist in real life. It&#8217;s an idea that he brought with him to Boston&#8217;s Startup Weekend in December, an event where [&hellip;]<\/p>\n","protected":false},"author":1661,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,16,7,10],"tags":[],"class_list":["post-567477","post","type-post","status-publish","format-standard","hentry","category-internet","category-mobile","category-news","category-software"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/567477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1661"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=567477"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/567477\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=567477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=567477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=567477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}