{"id":568988,"date":"2010-05-17T21:21:22","date_gmt":"2010-05-18T01:21:22","guid":{"rendered":"http:\/\/infosthetics.com\/archives\/2010\/05\/advertising_long_term_investing_with_data_graph_light_sculptures.html"},"modified":"2010-05-17T21:21:22","modified_gmt":"2010-05-18T01:21:22","slug":"advertising-long-term-investing-with-data-graph-light-sculptures","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/568988","title":{"rendered":"Advertising Long Term Investing with Data Graph Light Sculptures"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"bt_bigger_picture.jpg\" src=\"http:\/\/infosthetics.com\/archives\/bt_bigger_picture.jpg\" width=\"600\" height=\"300\" class=\"mt-image-none\" style=\"\" \/><br \/>\nMost people, when they think of a graph, do not think of something beautiful or interesting. So imagine you need to communicate several dry financial scenarios for an exclusive advertising campaign. In an attempt to visually &#8220;brand&#8221; the way of delivering information, creative collective <a href=\"http:\/\/www.gluesociety.com.au\/\">The Glue Society<\/a> created a set of elaborate fluorescent tube installations to display several animated data charts for the <a href=\"http:\/\/www.bt.com.au\/the-bigger-picture\/\">BT Bigger Picture<\/a> [bt.com.au] campaign. <\/p>\n<p>Each of the 4 ads is based on a separate light sculpture, which each was specifically designed to display the statistical information in a visually unique way. More than 40 people were involved in building the media installations, consisting of more than 14,500 light bulbs and 46 kilometers of cabling. A big part of the beauty of these ads also involves the smooth shots and angles of the installations and their subtle dynamic animations. <\/p>\n<p>Watch all 4 commercials, plus a revealing &#8220;making-of&#8221; documentary <a href=\"http:\/\/infosthetics.com\/archives\/2010\/05\/advertising_long_term_investing_with_data_graph_light_sculptures.html#extended\">below<\/a>.<\/p>\n<p>Thnkx Andrea! <\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.infosthetics.com\/~ff\/infosthetics?a=VvaYOevdMOI:PqNXOlyAGVc:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/infosthetics?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.infosthetics.com\/~ff\/infosthetics?a=VvaYOevdMOI:PqNXOlyAGVc:nQ_hWtDbxek\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/infosthetics?d=nQ_hWtDbxek\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.infosthetics.com\/~ff\/infosthetics?a=VvaYOevdMOI:PqNXOlyAGVc:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/infosthetics?i=VvaYOevdMOI:PqNXOlyAGVc:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.infosthetics.com\/~ff\/infosthetics?a=VvaYOevdMOI:PqNXOlyAGVc:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/infosthetics?i=VvaYOevdMOI:PqNXOlyAGVc:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.infosthetics.com\/~ff\/infosthetics?a=VvaYOevdMOI:PqNXOlyAGVc:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/infosthetics?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.infosthetics.com\/~ff\/infosthetics?a=VvaYOevdMOI:PqNXOlyAGVc:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/infosthetics?i=VvaYOevdMOI:PqNXOlyAGVc:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/infosthetics\/~4\/VvaYOevdMOI\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most people, when they think of a graph, do not think of something beautiful or interesting. So imagine you need to communicate several dry financial scenarios for an exclusive advertising campaign. In an attempt to visually &#8220;brand&#8221; the way of delivering information, creative collective The Glue Society created a set of elaborate fluorescent tube installations [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-568988","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/568988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=568988"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/568988\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=568988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=568988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=568988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}