{"id":571295,"date":"2010-05-19T16:51:37","date_gmt":"2010-05-19T20:51:37","guid":{"rendered":"http:\/\/blogs.discovermagazine.com\/discoblog\/?p=9495"},"modified":"2010-05-19T16:51:37","modified_gmt":"2010-05-19T20:51:37","slug":"advertising-fail-ceo-who-publicized-his-ssn-gets-his-identity-stolen-discoblog","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/571295","title":{"rendered":"Advertising Fail: CEO Who Publicized His SSN Gets His Identity Stolen | Discoblog"},"content":{"rendered":"<p>Gap cards and cell phones and, quite possibly, kittens. These are a few of Todd Davis\u2019s favorite things. Actually, not. These are the favorite things of the thirteen criminals who stole Davis\u2019s identity and used it to apply for credit cards and cell phone accounts. Davis\u2019s true delight is plastering billboards with his social security number to demonstrate his confidence in his identity theft protection company, LifeLock. Obviously, his company&#8217;s services leave a little something to be desired. On Tuesday the Federal Trade Commission promised Davis that he\u2019ll be doing more than blushing\u2014LifeLock must pay twelve million dollars for deceptive advertising and for failing to secure customer data.<br \/>\nWired reports: \u201cIn truth, the protection they provided left such a large hole \u2026 that you could drive that truck through it,\u201d said FTC Chairman Jon Leibowitz, referring to a LifeLock TV ad showing a truck painted with Davis\u2019s Social Security number driving around city streets.<br \/>\nFor only ten dollars per month, LifeLock&#8217;s first services consisted of placing fraud alerts on consumers&#8217; personal credit files every ninety days\u2014something that anyone with a phone or a computer could do, for free. As covered extensively by the Phoenix NewTimes, the U.S. District Judge Andrew Guilford ruled last May that this &#8230;<\/p>\n<p><a rel=\"nofollow\"  href=\"http:\/\/feedads.g.doubleclick.net\/~a\/cPRMylefcTSe5UwnIwC9YOuhCbc\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/cPRMylefcTSe5UwnIwC9YOuhCbc\/0\/di\" border=\"0\" ismap><\/a><br \/>\n<a rel=\"nofollow\"  href=\"http:\/\/feedads.g.doubleclick.net\/~a\/cPRMylefcTSe5UwnIwC9YOuhCbc\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/cPRMylefcTSe5UwnIwC9YOuhCbc\/1\/di\" border=\"0\" ismap><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/DiscoverMag\/~4\/cVd_WeH92II\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gap cards and cell phones and, quite possibly, kittens. These are a few of Todd Davis\u2019s favorite things. Actually, not. These are the favorite things of the thirteen criminals who stole Davis\u2019s identity and used it to apply for credit cards and cell phone accounts. Davis\u2019s true delight is plastering billboards with his social security [&hellip;]<\/p>\n","protected":false},"author":641,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-571295","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/571295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/641"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=571295"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/571295\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=571295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=571295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=571295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}