{"id":571594,"date":"2010-05-20T09:42:18","date_gmt":"2010-05-20T13:42:18","guid":{"rendered":"http:\/\/www.gereports.com\/?p=7441"},"modified":"2010-05-20T09:42:18","modified_gmt":"2010-05-20T13:42:18","slug":"boosting-ge%e2%80%99s-%e2%80%98company-to-country%e2%80%99-approach-in-brazil","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/571594","title":{"rendered":"Boosting GE\u2019s \u2018company to country\u2019 approach in Brazil"},"content":{"rendered":"

<\/span>At an event this evening, Brazil\u2019s Central Bank President Henrique Meirelles and GE Chairman and CEO Jeff Immelt will share the Brazilian-American Chamber of Commerce\u2019s Person of the Year Award<\/a>, which each year honors one Brazilian and one American leader for helping to forge closer ties between the two nations. For the occasion, we asked Joao Geraldo Ferreira, GE CEO of Brazil, to write a guest post on GE\u2019s latest work in the country.<\/em><\/p>\n\n\n\n
\"\" Joao Geraldo Ferreira<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

GE has been an industrial partner in Brazil for 90 years, playing an increasingly crucial role in helping propel the country\u2019s economic, infrastructure, and energy growth. We\u2019ve been excited to watch GE Brazil grow at an average rate of 12 percent for the last five years, and the opportunities are expanding by the minute. And now Brazil will be host to GE\u2019s fifth Global Research Center, which will offer local research and development services for our major Brazilian industry partners, including Petrobras, the fourth largest energy company in the world; Embraer, the main jet engine manufacturer in Brazil; VALE, the country\u2019s largest mining company and the second largest mining company in the world; and countless other partners throughout Latin America. Locating our next Global Research Center in Brazil is not only about creating jobs and bringing more investments into Brazil. It\u2019s a major part of our \u201ccompany to country” initiative.<\/p>\n

GE is making global efforts to provide more local decision-making, products, and investment opportunities within the countries it serves, and Brazil is a prime example. Later this year, we\u2019ll be opening our first healthcare plant in South America in the city of Contagem, Minas Gerais, where we already have lighting and transportation plants. The plant will initially produce X-ray and mammography equipment, working first to address local demands, then Central and South American needs, and also further export needs as demand and supply capabilities grow.<\/p>\n\n\n\n
\"\" On the right track:<\/span> In an op-ed published today in Valor Economico<\/em>, the main business paper in Brazil, Jeff Immelt said, \u201cI am very optimistic about the partnerships that the U.S. and Brazil are building as Brazil assumes its place on the global stage.\u201d GE\u2019s presence in Brazil stretches back to 1919 — and it was GE that helped light Brazil’s famous \u201cChrist the Redeemer\u201d statute in the 1930s. Pictured above is the GE Transportation plant in Contagem.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Believe it or not, we\u2019re also gearing up for the 2016 Summer Olympics, which will be held in Rio de Janeiro. We hope to bring our expertise to the Games in a highly localized way. We were sponsors of the Olympic Games in Beijing two years ago and are sponsoring the Games in London in 2012. While we\u2019ll certainly bring our experience from those two partnerships to bear in Brazil, we hope to develop a partnership in Rio de Janeiro that is inherently Brazilian. Our idea is to create a \u201cSustainable City,\u201d where we work with government here on the state and federal levels to provide clean technology solutions for energy, water, and healthcare. We\u2019re already meeting with government officials in Rio on a weekly basis to talk about how we can bring sustainable solutions to the Olympics and leave a legacy for the city when the Games are over.<\/p>\n

Brazil is one of the countries (Saudi Arabia<\/a> and Indonesia, for example, are others) where we are pursuing this \u201ccompany to country\u201d approach. GE may be a global company with global reach, but we also want to be local for the local people. Brazil, which accounts for some 40 percent of our Latin American revenue, is going to be a major proving ground for that initiative.<\/p>\n

* Read more stories about Brazil<\/a> on GE Reports
\n* Read more Global Research stories<\/a> on GE Reports
\n* Read an English version of Jeff Immelt’s op-ed in Valor Economico<\/em><\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

At an event this evening, Brazil\u2019s Central Bank President Henrique Meirelles and GE Chairman and CEO Jeff Immelt will share the Brazilian-American Chamber of Commerce\u2019s Person of the Year Award, which each year honors one Brazilian and one American leader for helping to forge closer ties between the two nations. For the occasion, we asked […]<\/p>\n","protected":false},"author":4069,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-571594","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/571594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4069"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=571594"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/571594\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=571594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=571594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=571594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}