{"id":572178,"date":"2010-05-20T12:11:40","date_gmt":"2010-05-20T16:11:40","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20134813c1d30970c"},"modified":"2010-05-20T12:13:43","modified_gmt":"2010-05-20T16:13:43","slug":"coffee-shop-marketing-still-erring-on-the-side-of-women-in-bikinis","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/572178","title":{"rendered":"Coffee-shop marketing still erring on the side of women in bikinis"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/05\/coffeeshop-marketing-still-erring-on-the-side-of-women-in-bikinis.html\" style=\"display: inline;\"><img decoding=\"async\" alt=\"HotChickALatte\" class=\"asset asset-image at-xid-6a00d834519bc269e20133ee0b0f7e970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20133ee0b0f7e970b-580wi\" style=\"width: 560px;\"><\/img><\/a><\/p>\n<p>If you can wade through the terrible puns in <a href=\"http:\/\/www.avclub.com\/denver\/articles\/hot-chickalatte-offers-exactly-what-you-think-it-d,41272\/\" >this article about Hot Chick-a-Latte<\/a>, a new coffee shop in Denver, you&#8217;ll learn that it employs hot chicks to serve coffee in their underwear, which has to be the best and worst idea in a long time. It&#8217;s good because it follows a successful business model (<a href=\"http:\/\/adweek.blogs.com\/adfreak\/2010\/03\/advertising-cleavage-upsets-colorado-again.html\" >Perky Cups, also in Colorado<\/a>, among others), and it might revitalize the lackluster storefront it&#8217;s housed in, because hot chicks do get people out of the house. It&#8217;s problematic because once the appeal wears off for everyone who isn&#8217;t a perv with no impulse control, fights involving boiling water start happening. Plus, they could drive off female business, since I doubt a whole lot of girls will find the OMG BOOBS gimmick as appealing as guys do. Then again, Hooters is doing OK, so I guess picking a side isn&#8217;t a huge financial risk these days.<\/p>\n<p>\u2014Posted by David Kiefaber<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you can wade through the terrible puns in this article about Hot Chick-a-Latte, a new coffee shop in Denver, you&#8217;ll learn that it employs hot chicks to serve coffee in their underwear, which has to be the best and worst idea in a long time. It&#8217;s good because it follows a successful business model [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-572178","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/572178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=572178"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/572178\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=572178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=572178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=572178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}