{"id":575107,"date":"2010-05-21T12:12:06","date_gmt":"2010-05-21T16:12:06","guid":{"rendered":"tag:theatlantic.com,2010-05-21:mt-57082"},"modified":"2010-05-21T12:12:06","modified_gmt":"2010-05-21T16:12:06","slug":"why-is-google-bothering-with-tv","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/575107","title":{"rendered":"Why Is Google Bothering with TV?"},"content":{"rendered":"<p>If at first you don&#8217;t succeed, let Google try.<\/p>\n<p>The search company announced its plans to merge the Web and TV yesterday with its new Google TV service. In short, they&#8217;re bringing their Chrome Web browser, their mobile phone applications and search to TV. But nearly every major tech company has failed at uniting TV and the Web, so why is Google trying and what do they hope will set them apart?<\/p>\n<p>Answering why is easy: the <a href=\"http:\/\/blogs.wsj.com\/digits\/2010\/04\/07\/online-ad-market-perks-up-after-dismal-year\/\">amount of ad money spent online<\/a> last year, $22.7 billion, was one-third the size of that spent on TV. It stands to reason that the Web&#8217;s largest ad company would want to cash in on the much-larger <a href=\"http:\/\/www.investors.com\/NewsAndAnalysis\/Article.aspx?id=534121\">$68.9 billion TV ad market<\/a>. But Google doesn&#8217;t just want a piece of the TV<br \/>\nad market, it wants to wring even more money from it: &#8220;we can do even more relevant television advertising, which<br \/>\nshould be worth a lot of money,&#8221; Google CEO <a href=\"http:\/\/www.mobiledia.com\/news\/71811.html\">Eric Schmidt said<\/a>. <\/p>\n<p>But as <a href=\"http:\/\/paidcontent.org\/article\/419-google-tv-next-big-thing-or-wishful-thinking\/\">paidContent&#8217;s Staci Kramer reminds us<\/a>, Google is entering a minefield:<\/p>\n<blockquote><p>Anyone remember Intel Viiv? Web TV? Joost? Yahoo (<a href=\"http:\/\/finance.paidcontent.org\/paidcontent?Page=QUOTE&amp;Ticker=YHOO\" class=\"ticker\" title=\"YHOO\">NSDQ: YHOO<\/a>) Connected Life? Paul Allen&#8217;s Wired World? The myriad set-top boxes and streaming devices? Apple (<a href=\"http:\/\/finance.paidcontent.org\/paidcontent?Page=QUOTE&amp;Ticker=AAPL\" class=\"ticker\" title=\"AAPL\">NSDQ: AAPL<\/a>)<br \/>\nTV? Digeo? Insert your own examples here. They were either ahead of<br \/>\ntheir time, not ready for prime time, or in some cases, not worth the<br \/>\ntime.<\/p><\/blockquote>\n<p>And <a href=\"http:\/\/news.cnet.com\/2300-27076_3-10003518-8.html?tag=mncol\">CNet counts<\/a> nineteen mostly defunct or never truly popular Web gadgets.<\/p>\n<p>Google hopes to find success by delivering what it already does well online: simplicity and search. The heart of Google TV is a simple search box and the service will deliver targeted content and most likely ads, too. A new feature called YouTube Lean Back <a href=\"http:\/\/www.reelseo.com\/youtube-unveils-interface-google-tv-youtube-lean\/\">will deliver a simple, personalized feed<\/a> of videos your friends or Google&#8217;s algorithm&#8217;s recommend.<\/p>\n<p>But how Google implements its PageRank search algorithm is most important, <a href=\"http:\/\/paidcontent.org\/article\/419-the-future-of-google-tv-is-\/\">billionaire entrepreneur Mark Cuban <\/a><a href=\"http:\/\/paidcontent.org\/article\/419-the-future-of-google-tv-is-\/\">argues<\/a>. If a search fails to promote the right content, then broadcasters, media companies and customers won&#8217;t get on board. &#8220;It will be a mess. That would kill the product because if it doesn&#8217;t work with the TV shows you want to watch, why buy it?&#8221;<\/p>\n<p>Given the many failed attempts at uniting TV and the net, opinions vary on how Google TV will fare. But if the service proves popular, Google will have successfully entered an ad market three times the size of the one that made them a household name.<\/p>\n<p><br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:8065c68d382d7c68b6bb0124cfcd0409:K9w7c5MwgfGG85FB5dOedFXCwMEsJrpZ4bxkLQc%2Fb1GlRUzxMl7o4XF3Cbzh7bK1wwxQw0HEe8Yg'><img border='0' title='Email this Article' alt='Email this Article' src='http:\/\/images.pheedo.com\/images\/mm\/emailthis.png'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:b4260c25528e1891410cfef60d46175f:buTJ%2BjiVFP%2F0YJIwEKfV%2FnMtNQX6%2BDY7w3TvQ0wn2p9Uamj1dCC9g%2BIB5sFg%2FwpFmlFR5c5JTVXr'><img border='0' title='Add to digg' alt='Add to digg' src='http:\/\/images.pheedo.com\/images\/mm\/digg.gif'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:ef0235a502858e3d496646d773a7838d:TIQhVqu3mrcjYYfZxg8N8YLvftSKoyXblBcYFkSyHcax%2BtAz8zWWxVwyHd%2FUbbIWWX5CovKDWpXs'><img border='0' title='Add to Reddit' alt='Add to Reddit' src='http:\/\/images.pheedo.com\/images\/mm\/reddit.png'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:046b36368facb815fdd4ae78112a496c:csNHLPPT52L9%2BE9kmBJTF3LANrJpLEgNKAXvrKFOJQnFbRAn0KspxWKFBeOsw9kujutD9oR46dx%2F2w%3D%3D'><img border='0' title='Add to Twitter' alt='Add to Twitter' src='http:\/\/images.pheedo.com\/images\/mm\/twitter.png'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:4a08781625e2cb30f39d0414d0a8f92b:xJIBAVXA9O27ymCZ9GVOX6DqbO%2Bsy4G9mP18Gzdb9OrawJvpo%2FOEl6XaPSiR0ZPPCMpjHmrtJsr4'><img border='0' title='Add to del.icio.us' alt='Add to del.icio.us' src='http:\/\/images.pheedo.com\/images\/mm\/delicious.gif'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:7afa6aded2e862fd9ca070a664b87526:egn94xC5fL7opX5b5M65qV3q4rgMKp0cEIOXlOYO2h7bMHLP0Kfh25PZsDN1EfPNfmJV1E%2FdivvaHA%3D%3D'><img border='0' title='Add to StumbleUpon' alt='Add to StumbleUpon' src='http:\/\/images.pheedo.com\/images\/mm\/stumbleit.gif'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:4ff9f793afd18e336b842986a3593c53:Nm5OoAgqWaZmbj3%2BDTFCgVsV6D5dmWd3ajCwzM9fVvDehw3g%2FQIEBC8aExsFy6V8nSc2nuKCH45viw%3D%3D'><img border='0' title='Add to Facebook' alt='Add to Facebook' src='http:\/\/images.pheedo.com\/images\/mm\/facebook.gif'\/><\/a><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=2de5c65f52890e71e90caaec7edbe8a9&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=2de5c65f52890e71e90caaec7edbe8a9&#038;p=1\"\/><\/a><br \/>\n<img alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=%22http:\/\/a.triggit.com\/px?u=pheedo&#038;rtv=TechBiz\n&#038;rtv=p29959&#038;rtv=f33822\"\/><img alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=%22http:\/\/pixel.quantserve.com\/pixel\/p-8bUhLiluj0fAw.gif?labels=pub.29959.rss.TechBiz\n.33822,cat.TechBiz\n.rss\"\/><br clear=\"all\"\/><br \/>\n<img decoding=\"async\" src=\"http:\/\/ads.pheedo.com\/img.phdo?kw=\" align=\"absmiddle\" \/><br \/>\n<a href='http:\/\/ads.pheedo.com\/click.phdo?s=2de5c65f52890e71e90caaec7edbe8a9&#038;p=64&#038;kw=Google'>Google<\/a> &#8211; <a href='http:\/\/ads.pheedo.com\/click.phdo?s=2de5c65f52890e71e90caaec7edbe8a9&#038;p=64&#038;kw=Apple'>Apple<\/a> &#8211; <a href='http:\/\/ads.pheedo.com\/click.phdo?s=2de5c65f52890e71e90caaec7edbe8a9&#038;p=64&#038;kw=Eric+Schmidt'>Eric Schmidt<\/a> &#8211; <a href='http:\/\/ads.pheedo.com\/click.phdo?s=2de5c65f52890e71e90caaec7edbe8a9&#038;p=64&#038;kw=Yahoo'>Yahoo<\/a> &#8211; <a href='http:\/\/ads.pheedo.com\/click.phdo?s=2de5c65f52890e71e90caaec7edbe8a9&#038;p=64&#038;kw=Google+Chrome'>Google Chrome<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/AtlanticBusinessChannel\/~4\/WqwMD0jmFqQ\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If at first you don&#8217;t succeed, let Google try. The search company announced its plans to merge the Web and TV yesterday with its new Google TV service. In short, they&#8217;re bringing their Chrome Web browser, their mobile phone applications and search to TV. But nearly every major tech company has failed at uniting TV [&hellip;]<\/p>\n","protected":false},"author":3436,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-575107","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/575107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3436"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=575107"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/575107\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=575107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=575107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=575107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}