{"id":575829,"date":"2010-05-22T16:34:38","date_gmt":"2010-05-22T20:34:38","guid":{"rendered":"tag:consumerist.com,2010:\/\/1.10006952"},"modified":"2010-05-22T16:36:58","modified_gmt":"2010-05-22T20:36:58","slug":"starbucks-sponsors-contest-to-create-green-coffee-cups","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/575829","title":{"rendered":"Starbucks Sponsors Contest To Create Green Coffee Cups"},"content":{"rendered":"

<\/p>\n

Not content with offering discounts to customers who bring in their own travel mugs, Starbucks has now thrown its weight behind “betacup,” a contest to “eliminate paper cup consumption through the design of a more convenient alternative to the reusable coffee mug.” Some of the ideas submitted so far include a hemp-based cup (we have some ideas about how to recycle that one), cups made from coconut shells, and inflatable, reusable cups.<\/p>\n

The contest was organized “to reduce the number of non-recyclable cups that are thrown away every year by creating a more convenient alternative to the reusable coffee cup,” though the competition’s web site states that coffee cups are just the beginning;<\/p>\n

Paper cups are just part of the problem.<\/p>\n

The amount of waste resulting from consumer packaging every year is mind-boggling. If you’re reading this and you live in the North America, then you’re contributing to the 250 million tons of garbage thrown away every year.<\/p>\n

Reducing the number of paper coffee cups consumed is our initial attempt and reducing this overall figure.<\/p>\n

We have chosen the coffee cup not because it’s necessarily the biggest perpetrator, but because it’s a symbol of how consumerism has got completely out of control.<\/p><\/blockquote>\n

Entries are being accepted through June 15th; if your idea is picked as the best, you’ll get $10,000. You retain ownership of your idea, so if you come up with an idea for a biodegradeable coffee cup made out of cultured slug slime, you’ll still own it, and can patent it, shop it around, and get rich from it (too late; that one’s mine!).<\/p>\n

betacup drink sustainably<\/a> [Official Site via Cnet<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

Not content with offering discounts to customers who bring in their own travel mugs, Starbucks has now thrown its weight behind “betacup,” a contest to “eliminate paper cup consumption through the design of a more convenient alternative to the reusable coffee mug.” Some of the ideas submitted so far include a hemp-based cup (we have […]<\/p>\n","protected":false},"author":4311,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-575829","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/575829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4311"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=575829"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/575829\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=575829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=575829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=575829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}