{"id":575939,"date":"2010-05-23T08:05:32","date_gmt":"2010-05-23T12:05:32","guid":{"rendered":"http:\/\/newteevee.com\/?p=49103"},"modified":"2010-05-23T08:05:32","modified_gmt":"2010-05-23T12:05:32","slug":"the-unanswered-questions-about-google-tv","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/575939","title":{"rendered":"The Unanswered Questions About Google TV"},"content":{"rendered":"<p><em>Murphy<\/em> was in the room when Google <a href=\"http:\/\/newteevee.com\/2010\/05\/20\/google-tv-combines-live-tv-hulu-and-the-rest-of-the-web\/\">unveiled its Google TV platform at  its I\/O developer conference<\/a> today. The demo was plagued with numerous  problems, with remote controls losing sync and questionable content  showing up on the TV feeds used to demonstrate Google TVs integration of  the Web and the TV. Those snags turned the keynote, which was also used  for a much smoother presentation of the new Android 2.2 version, into a  three-hour long marathon session, and Best Buy&#8217;s CEO\u00a0 Brian Dunn had a  hard time sounding convincing when he said he wanted a Google TV device  &#8220;right now.&#8221;<\/p>\n<p><script type=\"text\/javascript\">\/\/ <![CDATA[\n(function() {\nvar s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0];\ns.type = 'text\/javascript';\ns.async = true;\ns.src = 'http:\/\/widgets.digg.com\/buttons.js';\ns1.parentNode.insertBefore(s, s1);\n})();\n\/\/ ]]&gt;<\/script>\n\n\n\n<div class=\"post-nav\"><a class=\"DiggThisButton DiggMedium\"><\/a><\/div>\n\n\n\n\n\n<p>However, technical hiccups weren&#8217;t the only issues  that made the Google TV pitch sound less than ready for prime time.  Google also made no mention at all of its new WebM initiative that was  announced yesterday, which includes open sourcing its VP8 video codec. And in the inverse, Intel is powering all of the Google TV devices announced on  stage today, but the chip maker was notably absent from the WebM  announcement. Asked about this at a press conference following  the unveiling of Google TV, Intel CEO Paul Otellini said that the  first version of the company&#8217;s Atom chip won&#8217;t actually support any  hardware acceleration for VP8, but that the company plans to enable this  through software updates.<\/p>\n\n\n\n\n\n<p>Also puzzling was that Google&#8217;s video  sharing site YouTube played a minor role in this announcement. Google VP  of Product Hunter Walk was invited on stage to demo a beta site  offering a lean-back experience for YouTube, but Chandra resorted to <a href=\"http:\/\/www.sesamestreet.org\/\" > Sesamestreet.org<\/a>, and not Sesame Street&#8217;s clips on YouTube, to demo some  of the device&#8217;s customized search capabilities. YouTube representatives  weren&#8217;t even invited on stage during the Google TV press briefing, and there were  no indications that Google has any plans to ramp up its content  offerings on YouTube to make it the content repository of choice for  Google TV.<\/p>\n\n\n\n\n\n<p>There are also some open questions how Google&#8217;s will incorporate advertising into its TV platform. Google CEO Eric Schmidt dodged a question about new advertising formats through Google TV, simply stating that ads on Google TV devices will either be delivered through websites or traditional TV programming. Of course, there&#8217;s also a third option, which would be to deliver ads through Android apps optimized for Google TV, which could potentially compete with broadcast ads running on the same screen. Chandra clarified later that there is no immediate plans to roll out such formats when the devices launch this fall.<\/p>\n\n\t\n\n<div id=\"inline-related-posts-121717\" class=\"widget inline-related-posts alignleft clearfix\">\n\t\t\n\n<div class=\"widget-wrap\">\n\t\t\t\n\n<div class=\"widget-title-wrap clearfix\">\n\t\t\t\t\n\n<h2 class=\"widget-title\">More on <span><a class=\"category-link\" href=\"http:\/\/gigaom.com\/topic\/google-io\/\" title=\"Google I\/O\">Google I\/O<\/a><\/span><\/h2>\n\n\n\t\t\t<\/div>\n\n\n\t\t\t\n\n<ul class=\"inline-related-posts\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/20\/googles-apple-complex-on-display-at-io\/\">Google&#8217;s Apple Complex on Display at&nbsp;I\/O<\/a><\/span>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n\n\n\t\t\t\t\t\t\t\t\t\t\n\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/19\/never-charge-for-a-mobile-app-and-other-freemium-lessons-from-vcs\/\">Never Charge for a Mobile App (and Other Freemium Lessons From&nbsp;VCs)<\/a><\/span>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n\n\n\t\t\t\t\t\t\t\t\t\t\n\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/19\/all-the-news-thats-fit-to-print-at-google-io\/\">UPDATED: What&#8217;s New: All the News That&#8217;s Fit to Print at Google&nbsp;I\/O<\/a><\/span>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n\n\n\t\t\t\t\t\t\t\t\t\t\n\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/19\/google-tries-to-offer-a-grown-up-cloud\/\">Google Tries to Offer a Grown-up&nbsp;Cloud<\/a><\/span>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\n\n\t\t<\/div>\n\n\n\t\t\n\n<div class=\"widget-bottom clearfix\"><\/div>\n\n\n\t<\/div>\n\n\n\n\n\n\n\n\n\n\n<p>And finally there are still unanswered questions  about whether content from <a href=\"http:\/\/www.hulu.com\" >Hulu<\/a> will actually play back on Google TV  devices once these ship in fall. Hulu search results showed up during  today&#8217;s demo, but the video site wasn&#8217;t actually part of the demo  itself. Vic Chandra said during the press briefing that Google TV, in  combination with Flash 10.1, will enable the capability to play back any  Flash content. However, there&#8217;s a caveat: &#8220;Sites can make the decision  not to enable content,&#8221; Chandra added. In other words: Hulu could still  lock out Google TV users, <a href=\"http:\/\/newteevee.com\/2009\/02\/18\/say-goodbye-to-hulu-on-boxee\/\">just like they did with Boxee in early 2009.<\/a><\/p>\n\n\n\n\n\n<p><em>Image <a href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/\">courtesy   of<\/a> Flickr user <a href=\"http:\/\/www.flickr.com\/photos\/holstphoto\/2806370331\/\" >Ryan Holst.<\/a><\/em><\/p>\n\n\n\n\n\n<p><strong>Related content on GigaOm Pro:<\/strong> <a href=\"http:\/\/pro.gigaom.com\/2010\/05\/tv-apps-evolution-from-novelty-to-mainstream\/?utm_source=newteevee&amp;utm_medium=editorial&amp;utm_content=jroettgers&amp;utm_campaign=related\">TV      Apps: Evolution from Novelty to Mainstream<\/a> (subscription    required)<\/p>\n\n\n<img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=121717&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/>\n\n<hr \/>\n\n\n\n<p>\n\t<a href='http:\/\/gigaom.com\/sponsor\/alcatel-lucent\/?utm_source=RSS&amp;utm_medium=Banner&amp;utm_campaign=RSS%2BLucent'>\n\t\t<img src='http:\/\/a.gigaom.com\/feed-injector\/img\/lucent-2010-05-17.gif' alt='Alcatel-Lucent NextGen Communications Spotlight &mdash; Learn More &raquo;' border='0' \/>\n\t<\/a>\n<\/p>\n\n\n\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=u2HenrQUND4:suMIgU-XDlw:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=u2HenrQUND4:suMIgU-XDlw:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=u2HenrQUND4:suMIgU-XDlw:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=u2HenrQUND4:suMIgU-XDlw:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=u2HenrQUND4:suMIgU-XDlw:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=u2HenrQUND4:suMIgU-XDlw:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=u2HenrQUND4:suMIgU-XDlw:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=u2HenrQUND4:suMIgU-XDlw:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/u2HenrQUND4\" height=\"1\" width=\"1\"\/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Murphy was in the room when Google unveiled its Google TV platform at its I\/O developer conference today. The demo was plagued with numerous problems, with remote controls losing sync and questionable content showing up on the TV feeds used to demonstrate Google TVs integration of the Web and the TV. Those snags turned the [&hellip;]<\/p>\n","protected":false},"author":2854,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-575939","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/575939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2854"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=575939"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/575939\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=575939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=575939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=575939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}