{"id":576465,"date":"2010-05-24T11:32:45","date_gmt":"2010-05-24T15:32:45","guid":{"rendered":"http:\/\/gigaom.com\/?p=121746"},"modified":"2010-05-24T11:32:45","modified_gmt":"2010-05-24T15:32:45","slug":"yahoo-nokia-alliance-is-too-late-for-mobile-market","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/576465","title":{"rendered":"Yahoo-Nokia Alliance Is Too Late for Mobile Market"},"content":{"rendered":"<p><a href=\"http:\/\/gigaom.files.wordpress.com\/2010\/05\/bartz-opk.jpg\"><img loading=\"lazy\" decoding=\"async\"  title=\"bartz-opk\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/05\/bartz-opk.jpg?w=210&#038;h=124\" alt=\"\" width=\"210\" height=\"124\" class=\"alignleft size-thumbnail wp-image-121757\" \/><\/a>Yahoo and Nokia have<a href=\"http:\/\/www.businesswire.com\/portal\/site\/home\/permalink\/?ndmViewId=news_view&amp;newsId=20100524006037&amp;newsLang=en\"> unveiled a partnership that will see Yahoo power Nokia&#8217;s Ovi Mail and Ovi Chat platforms and Nokia provide mapping services for all of Yahoo&#8217;s navigation products<\/a>. But the deal is a late effort by two companies being leap-frogged by newer, nimble competitors in the mobile space.<\/p>\n<p>Or as my friend\u00a0<a href=\"http:\/\/twitter.com\/Gartenberg\/status\/14626717075\">Michael Gartenberg, who tweeted just after the announcement<\/a>, put it: &#8220;Yahoo and Nokia deal feels like two brands that have lost relevance seeking to reclaim it.&#8221; Indeed, this deal would have held far more promise had it been inked as little as two or three years ago. But at this point, swapping services won&#8217;t be enough to slow down the mobile juggernauts of Apple and Google, both of which already provide rich ecosystems and services.<\/p>\n<p>Some numbers to help put this last-ditch alliance in scope:<\/p>\n<ul>\n<li>Yahoo! Mail has over 600 million members worldwide<\/li>\n<li>Nokia Ovi has over 9 million mail users<\/li>\n<li>100 billion messages sent monthly on Yahoo! Mail<\/li>\n<li>81 billion instant messages sent monthly through Yahoo! Instant Messenger<\/li>\n<\/ul>\n<p>Yahoo, which hasn&#8217;t focused on its Maps platform for years &#8212; CEO Carol Bartz admitted as much during the webcast detailing the Nokia deal &#8212; gains the navigation expertise offered by Nokia both in Ovi Maps and in Nokia&#8217;s Navteq assets, <a href=\"http:\/\/gigaom.com\/2007\/10\/01\/nokia-navteq\/\">which Nokia purchased in 2007 for $8 billion<\/a>. And given <a href=\"http:\/\/gigaom.com\/2010\/02\/02\/are-emerging-markets-enough-to-fuel-nokias-ovi-store\/\">Nokia&#8217;s focus on emerging markets<\/a>, this alliance brings the Yahoo brand to new places around the world &#8212; locations poised for growth, so there could be some short-term, marginal benefit.<\/p>\n<p>Ironically, Nokia&#8217;s Ovi brand will gain recognition as well, but not in emerging markets. Instead, Nokia&#8217;s Ovi name will be seen in the United States each and every time someone uses Yahoo Maps, which will be tagged: &#8220;Powered by Ovi.&#8221; Although <a href=\"http:\/\/gigaom.com\/2010\/02\/23\/the-smartphone-market\/\">Nokia is the undisputed worldwide champion when it comes to handsets<\/a>, it wants a foothold in the U.S. to offset lost market share. Nokia President and CEO Olli-Pekka Kallasvuo called the deal a step toward helping the company &#8220;compete in the world&#8217;s largest market.&#8221; It is a step, but not much of one and not one that the company should have waited until 2010 to take.<\/p>\n<p><strong>Related content from GigaOM Pro (sub req\u2019d):<\/strong><\/p>\n<p><a href=\"http:\/\/pro.gigaom.com\/2010\/02\/mobile-oses-are-no-longer-just-about-mobile?utm_source=gigaom&amp;utm_medium=editorial&amp;utm_content=kevintofel&amp;utm_campaign=related\">Mobile OSes Are No Longer Just About Mobile<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=121746&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<hr \/>\n<p>\n\t<a href='http:\/\/gigaom.com\/sponsor\/alcatel-lucent\/?utm_source=RSS&amp;utm_medium=Banner&amp;utm_campaign=RSS%2BLucent'><br \/>\n\t\t<img src='http:\/\/a.gigaom.com\/feed-injector\/img\/lucent-2010-05-17.gif' alt='Alcatel-Lucent NextGen Communications Spotlight &mdash; Learn More &raquo;' border='0' \/><br \/>\n\t<\/a>\n<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=9EXJnrza75Y:7OhUDcU7GWo:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=9EXJnrza75Y:7OhUDcU7GWo:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=9EXJnrza75Y:7OhUDcU7GWo:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=9EXJnrza75Y:7OhUDcU7GWo:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=9EXJnrza75Y:7OhUDcU7GWo:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=9EXJnrza75Y:7OhUDcU7GWo:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=9EXJnrza75Y:7OhUDcU7GWo:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=9EXJnrza75Y:7OhUDcU7GWo:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/9EXJnrza75Y\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo and Nokia have unveiled a partnership that will see Yahoo power Nokia&#8217;s Ovi Mail and Ovi Chat platforms and Nokia provide mapping services for all of Yahoo&#8217;s navigation products. But the deal is a late effort by two companies being leap-frogged by newer, nimble competitors in the mobile space. Or as my friend\u00a0Michael Gartenberg, [&hellip;]<\/p>\n","protected":false},"author":670,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-576465","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/576465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/670"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=576465"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/576465\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=576465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=576465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=576465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}