{"id":576504,"date":"2010-05-24T10:30:13","date_gmt":"2010-05-24T14:30:13","guid":{"rendered":"http:\/\/www.crunchgear.com\/?p=159466"},"modified":"2010-05-24T10:30:13","modified_gmt":"2010-05-24T14:30:13","slug":"uk-misses-out-on-nike-world-cup-ad-rooney-red-hot-with-anger-maybe","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/576504","title":{"rendered":"UK misses out on Nike World Cup ad, Rooney red-hot with anger (maybe)"},"content":{"rendered":"

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That Nike World Cup ad<\/A> I mentioned the other day has aired, I think, 800 million times over the past few days on TV. I know I saw it at least once<\/i> during the Champions League final at the weekend (which Inter thoroughly deserved to win). But get this: the very first time the ad aired in the UK the final six seconds of the ad never made it on the air<\/A>! Someone’s getting fired…<\/p>\n

Here’s the LOL-worthy statement from ITV, where the ad was supposed to debut during said Champions League final:<\/p>\n

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\nA technical problem affected play-out of a Nike advertisement for approximately 6 seconds to ITV1 regions in the south of England and Wales. ITV has apologised unreservedly to Nike and we are engaged in dialogue with the client regarding the issue.\n<\/p>\n<\/blockquote>\n

It’s estimated that Nike had to cough up anywhere from \u00a3350,000 to \u00a3500,000 ($503,000 to $719,000) to air the ad. That’s just to air the ad, mind you, not how much it cost to create. Drogba, Rooney, Ronaldo & Co. don’t come cheap.<\/p>\n

Nike called the mix-up “disappointing,” noting that the ad had some 5 million views online and, golly gee, it sure would have been neat for actual TV viewers to see it.<\/p>\n

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That Nike World Cup ad I mentioned the other day has aired, I think, 800 million times over the past few days on TV. I know I saw it at least once during the Champions League final at the weekend (which Inter thoroughly deserved to win). But get this: the very first time the ad […]<\/p>\n","protected":false},"author":683,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-576504","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/576504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/683"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=576504"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/576504\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=576504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=576504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=576504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}