{"id":576728,"date":"2010-05-24T15:30:14","date_gmt":"2010-05-24T19:30:14","guid":{"rendered":"http:\/\/gigaom.com\/?p=121910"},"modified":"2010-05-24T15:30:14","modified_gmt":"2010-05-24T19:30:14","slug":"myspace-turns-to-new-design-ad-push-to-revive-fortunes","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/576728","title":{"rendered":"MySpace Turns to New Design, Ad Push to Revive Fortunes"},"content":{"rendered":"<p>MySpace is planning a major relaunch this summer, co-presidents Jason Hirschorn and Mike Jones said in an onstage interview at the TechCrunch Disrupt conference today. The release will include a &#8220;reimagining&#8221; of the site&#8217;s front end around the concept of discovery as well as a logo redesign, said Hirschorn, and will be backed up with a marketing campaign to &#8220;help solidify this is what we&#8217;re going to be.&#8221;<\/p>\n<p>&#8220;This summer more product will be released than ever in the history of MySpace,&#8221; Hirschorn said. In the hallway after the interview, Jones told us he considers the launch &#8220;risky&#8221; because it involves changing so much of MySpace&#8217;s core functionality.<\/p>\n<div id=\"attachment_121927\" class=\"wp-caption alignright\" style=\"width: 310px\"><a href=\"http:\/\/gigaom.com\/2010\/05\/24\/myspace-to-launch-redesign-and-marketing-push\/myspacetcdisrupt\/\" rel=\"attachment wp-att-121927\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/05\/myspacetcdisrupt.jpg?w=300&#038;h=184\" alt=\"\" title=\"MySpaceTCDisrupt\" width=\"300\" height=\"184\"  class=\"size-medium wp-image-121927\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">MySpace co-presidents Mike Jones and Jason Hirschorn<\/p>\n<\/div>\n<p>Areas of focus will include reorienting to enable discovery of content, trending and targeting products, dashboards for musicians and a better understanding of mobile as the remote control of young people&#8217;s lives. MySpace gets a third of its daily audience from mobile, said Jones, adding that such info isn&#8217;t included in comScore figures &#8212; which indicate dropping traffic for the main MySpace portal.<\/p>\n<p>Hirschorn said that MySpace has put so much effort into keeping its site up that it built an &#8220;almost bullet-proof&#8221; platform, making the introduction of new features and tweaks with any kind of speed &#8220;frustrating.&#8221;<\/p>\n<p>The MySpace co-presidents, who took over in February when former MySpace CEO Owen Van Natta was dropped by parent company News Corp, both said they&#8217;re happy with their respective roles within News Corp and News Corp&#8217;s involvement in their business. Hirschorn noted that News Corp CEO Rupert Murdoch recently called and woke him up at 8 a.m. on a Saturday morning to say the site&#8217;s Twitter sync wasn&#8217;t working fast enough.<\/p>\n<div id=\"inline-related-posts-\" class=\"widget inline-related-posts alignleft clearfix\">\n<div class=\"widget-wrap\">\n<div class=\"widget-title-wrap clearfix\">\n<h2 class=\"widget-title\">More on <span><a class=\"category-link\" href=\"http:\/\/gigaom.com\/topic\/social-networks\/\" title=\"Social Networks\">Social Networks<\/a><\/span><\/h2>\n<\/p><\/div>\n<ul class=\"inline-related-posts\">\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/24\/twitter-bans-competition-with-its-promoted-tweets\/\">Twitter to Ad Competitors: Go Pound&nbsp;Sand<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/24\/will-zuckerbergs-mea-culpa-turn-the-tide-for-facebook-on-privacy\/\">Will Zuckerberg&#8217;s Mea Culpa Turn the Tide for Facebook on&nbsp;Privacy?<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/21\/for-facebook-the-privacy-snowball-just-keeps-on-rolling\/\">For Facebook, the Privacy Snowball Just Keeps on&nbsp;Rolling<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/19\/by-the-numbers-facebook-vs-zynga\/\">UPDATED: By the Numbers: Facebook vs.&nbsp;Zynga<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"widget-bottom clearfix\"><\/div>\n<\/p><\/div>\n<p>Hirschorn graded the duo&#8217;s progress so far a B+ &#8220;given the situation.&#8221; Jones said that the site has 120 million global unique users, same as when they started &#8212; and contrary to measures claiming that usage has dropped.<\/p>\n<p>While Jones noted that the two have made a commitment to MySpace, Hirschorn also said, &#8220;I&#8217;m an entrepreneur. Am I going to be at MySpace at five and 10 years? Probably not. We deal in the now.&#8221; (Though as Om <a href=\"http:\/\/twitter.com\/om\/status\/14639355449\">noted on Twitter<\/a>, Hirschorn&#8217;s recent resume is heavy on big companies rather than startups.)<\/p>\n<p><strong>Related content from GigaOM Pro (sub req&#8217;d): <\/strong><\/p>\n<p><a href=\"http:\/\/pro.gigaom.com\/2010\/05\/big-data-marketplaces-put-a-price-on-finding-patterns\/?utm_source=gigaom&#038;utm_medium=editorial&#038;utm_content=lizg&#038;utm_campaign=related\">Big Data Marketplaces Put a Price on Finding Patterns<br \/>\n<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=121910&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<hr \/>\n<p>\n\t<a href='http:\/\/atimi.com\/'><br \/>\n\t\t<img src='http:\/\/a.gigaom.com\/feed-injector\/img\/atimi-2010-05-24.jpg' alt='Atimi: Software Development, On Time. Learn more about Atimi &raquo;' border='0' \/><br \/>\n\t<\/a>\n<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=0PizmW4eR4w:uwgvzLAH4l0:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=0PizmW4eR4w:uwgvzLAH4l0:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=0PizmW4eR4w:uwgvzLAH4l0:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=0PizmW4eR4w:uwgvzLAH4l0:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=0PizmW4eR4w:uwgvzLAH4l0:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=0PizmW4eR4w:uwgvzLAH4l0:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=0PizmW4eR4w:uwgvzLAH4l0:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=0PizmW4eR4w:uwgvzLAH4l0:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/0PizmW4eR4w\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MySpace is planning a major relaunch this summer, co-presidents Jason Hirschorn and Mike Jones said in an onstage interview at the TechCrunch Disrupt conference today. The release will include a &#8220;reimagining&#8221; of the site&#8217;s front end around the concept of discovery as well as a logo redesign, said Hirschorn, and will be backed up with [&hellip;]<\/p>\n","protected":false},"author":673,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-576728","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/576728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/673"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=576728"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/576728\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=576728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=576728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=576728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}