{"id":576999,"date":"2010-05-24T15:35:48","date_gmt":"2010-05-24T19:35:48","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20134818882ae970c"},"modified":"2010-05-24T15:36:07","modified_gmt":"2010-05-24T19:36:07","slug":"looney-who-can-warner-bros-revive-the-looney-tunes-brand","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/576999","title":{"rendered":"Looney who? Can Warner Bros. revive the Looney Tunes brand?"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/05\/looney-who-can-warner-bros-revive-the-looney-tunes-brand.html\" style=\"float: right;\"><img decoding=\"async\" alt=\"Looney-tunes\" class=\"asset asset-image at-xid-6a00d834519bc269e20133ee582c5d970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20133ee582c5d970b-200wi\" style=\"width: 195px; margin: 0px 0px 5px 5px; height: 243px;\"><\/img><\/a><\/p>\n<p>Warner Bros. is <a href=\"http:\/\/www.nytimes.com\/2010\/05\/20\/movies\/20looney.html\" >preparing to relaunch its classic cartoon characters<\/a>, something they do every few years or so, with a half-hour show on Cartoon Network. Called <em>The Looney Tunes Show<\/em>, it will cast all the familiar faces as neighbors in a contemporary cul-de-sac. Bugs Bunny and Daffy Duck will be roommates, which will only add fuel to the implicitly gay fire that&#8217;s been blazing around their feet since my parents were little. Road Runner and Wile E. Coyote are also being pulled out of mothballs for some 3-D shorts, the first of which will hit movie theaters in July. What separates this project from all the other failed ones, according to Warner Bros., is the lack of forced modernization: Bugs etc. will be presented as they were during their golden era. Which is fine by me\u2014<em>Space Jam<\/em> and <em>Tiny Toons<\/em> were the only updates to make money, and they both sucked\u2014and Warner seems to be investing serious money and time into making this thing work. But they risk looking like a once-great company still trying to squeeze blood from old ideas, as opposed to Disney&#8217;s parallel operation of creating new characters and maintaining their classics. Plus, Warner&#8217;s theories about how to connect to modern audiences are often, uh, misguided. But as long as they don&#8217;t revisit their basketball phase, I wish them luck.<\/p>\n<p>\u2014Posted by David Kiefaber<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warner Bros. is preparing to relaunch its classic cartoon characters, something they do every few years or so, with a half-hour show on Cartoon Network. Called The Looney Tunes Show, it will cast all the familiar faces as neighbors in a contemporary cul-de-sac. Bugs Bunny and Daffy Duck will be roommates, which will only add [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-576999","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/576999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=576999"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/576999\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=576999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=576999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=576999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}