{"id":578804,"date":"2010-05-25T02:03:11","date_gmt":"2010-05-25T06:03:11","guid":{"rendered":"http:\/\/focusgear.com\/archives\/41533"},"modified":"2010-05-25T02:03:11","modified_gmt":"2010-05-25T06:03:11","slug":"trademark-filing-suggests-infiniti-plans-and8216performance-line%e2%80%99","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/578804","title":{"rendered":"Trademark filing suggests Infiniti plans and#8216;performance line\u2019:"},"content":{"rendered":"

Nissan North America Inc. has taken legal steps to create a performance segment for its Infiniti Division product line, similar to its larger luxury rivals Mercedes-Benz and BMW.<\/p>\n

Nissan has filed for trademark protection for the names “IPL” and “Infiniti Performance Line,” according to documents on file with the U.S. Patent and Trademark Office.<\/p>\n

According to the applications, the IPL trademark would cover the brand’s use of “high-performance motor vehicle parts,” including turbochargers and superchargers for engines, cat-back exhaust and muffler systems, shifter knobs, suspension parts, brakes, sports seats and off-road headlights.<\/p>\n

A spokesman at Infiniti’s North American headquarters in <\/span> Franklin, Tenn., declined to discuss the trademark filings or the brand’s product plans.<\/p>\n

This month in Louisville, Ky., the vice president of the Infiniti Business Unit, Ben Poore, told reporters that he intends to reveal a new performance-oriented offering this summer. He did not elaborate.<\/p>\n

At the same time, Nissan confirmed that it is considering more use of high-output, small-displacement turbocharged engines for Infiniti.<\/p>\n

Infiniti has been at a product disadvantage among luxury brands for years. Older competitors such as Mercedes, BMW and even Toyota Motor Corp.’s Lexus brand offer a much broader model line than Infiniti. Additionally, Mercedes markets variations of its models under the AMG performance subbrand, while BMW produces performance-level M versions of some models.<\/p>\n

The performance brand options typically retail for a much higher premium. While the 2010 Mercedes S-class sedan has a base manufacturer’s list price of $87,950, Mercedes’ AMG Web site lists the price of the S63 AMG sedan at $133,550.<\/p>\n

For more <\/p>\n


\n\"Infiniti\"<\/span>
\n<\/span><\/p>\n

Source: Car news, reviews and auto show stories<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nissan North America Inc. has taken legal steps to create a performance segment for its Infiniti Division product line, similar to its larger luxury rivals Mercedes-Benz and BMW. Nissan has filed for trademark protection for the names “IPL” and “Infiniti Performance Line,” according to documents on file with the U.S. Patent and Trademark Office. According […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-578804","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/578804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=578804"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/578804\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=578804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=578804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=578804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}