{"id":579011,"date":"2010-05-25T22:33:28","date_gmt":"2010-05-26T02:33:28","guid":{"rendered":"tag:contentnext.com,2010-05-26:article\/419-announcing-our-next-conference-paidcontent-2010-mobile-july-20-nyc"},"modified":"2010-05-25T22:33:28","modified_gmt":"2010-05-26T02:33:28","slug":"announcing-our-next-conference-paidcontent-2010-mobile-july-20-nyc","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/579011","title":{"rendered":"Announcing Our Next Conference: paidContent 2010 Mobile, July 20, NYC"},"content":{"rendered":"

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More mobile phones are morphing into portable computers, leading to a dramatic shift in the way people consume content on the move. Instead of buying ringtones for $3.99 and playing Pong, mobile subscribers are watching HD video, updating their statuses and \u201cchecking in” to venues. They\u2019re choosing from hundreds of thousands of applications, many of them free. The shift presents huge opportunities for mobile content companies—online veterans as well as traditional media conglomerates—but also some new perils.<\/p>\n

We’ll be exploring both the opportunities and the potential pitfalls during paidContent 2010 Mobile: Leveraging the Smartphone Boom<\/a>, our full-day mobile conference in New York on July 20 at the Columbia University Faculty House. Will users already shelling out for apps and access continue to pay for this content \u2013 and will enough new users follow suit? Can paid compete with free? Will mobile advertising finally take off with Apple\u2019s iAds and Google\u2019s purchase of AdMob?<\/p>\n

Other big questions loom: Should content be “made for mobile” or imported from print, TV and the web? How will carriers, accustomed to owning customer relationships, survive when handset makers, mobile-platform companies, even content providers want to wrest that power away? And how will the tablet wave led by the iPad change the playing field? <\/p>\n

We\u2019ll bring together decision makers who straddle the online and mobile worlds every day—creators, distributors, investors, carriers, handset makers, and developers \u2013 for a robust discussion about how companies new and old to mobile content can make the most of the smartphone boom. For more detail on the day’s program, go here<\/a>. <\/p>\n

Register today<\/a> to take advantage of the $495 early- bird rate.<\/p>\n

If you have speaker suggestions, please contact us at pcmobile AT paidcontent.org<\/strong>—and if you’re interested in sponsoring paidContent 2010 Mobile: Leveraging the Smartphone Boom<\/strong><\/em>, contact our ad department at advertising AT contentnext.com<\/strong>.<\/p>\n

Special thanks to our paidContent 2010 Mobile presenting sponsor, Gigya.<\/em>\n<\/p>\n

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More mobile phones are morphing into portable computers, leading to a dramatic shift in the way people consume content on the move. Instead of buying ringtones for $3.99 and playing Pong, mobile subscribers are watching HD video, updating their statuses and \u201cchecking in” to venues. They\u2019re choosing from hundreds of thousands of applications, many of […]<\/p>\n","protected":false},"author":3014,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-579011","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/579011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3014"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=579011"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/579011\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=579011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=579011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=579011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}