{"id":579616,"date":"2010-05-26T13:57:41","date_gmt":"2010-05-26T17:57:41","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20133eea2247d970b"},"modified":"2010-05-26T13:57:58","modified_gmt":"2010-05-26T17:57:58","slug":"skky-happy-to-put-a-cocktail-in-your-hand-for-sex-and-the-city-2","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/579616","title":{"rendered":"Skky happy to put a cocktail in your hand for &#8216;Sex and the City 2&#8217;"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/05\/skky-happy-to-put-a-cocktail-in-your-hand-for-sex-and-the-city-2.html\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Skyy-cocktails\" class=\"asset asset-image at-xid-6a00d834519bc269e20133eea19a3c970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20133eea19a3c970b-580wi\" style=\"width: 560px;\"><\/img><\/a><\/p>\n<p>As <em>Sex and the City 2<\/em> hits U.S. movie theaters on Thursday, women across the country will be organizing ladies&#8217; nights to mark the occasion. (I know, because my girlfriends are among them.) As is the case with other potential high-grossing films, marketers like Skyy Vodka are jumping at the opportunity for tie-ins. The spirits brand partnered with T.G.I. Friday\u2019s restaurants to offer patrons <a href=\"http:\/\/www.facebook.com\/skyyvodka#%21\/skyyvodka?v=app_4949752878\" ><em>Sex and the City<\/em>-themed cocktails<\/a>. With names like Park Avenue Princess and Glamour Gal, the pink-hued drinks are sure to cater to the female demographic. Or so Skyy Vodka thinks. You won&#8217;t see Carrie Bradshaw sipping a beer or Jack and Coke, but I know plenty of women who do. Marketers may risk turning off some women with &quot;girlie&quot; stereotypes. But then again, <em>Sex and the City<\/em> is as girlie as it gets. So, pink drinks with glamorous names are a perfect fit.<\/p>\n<p>\u2014Posted by Elena Malykhina<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Sex and the City 2 hits U.S. movie theaters on Thursday, women across the country will be organizing ladies&#8217; nights to mark the occasion. (I know, because my girlfriends are among them.) As is the case with other potential high-grossing films, marketers like Skyy Vodka are jumping at the opportunity for tie-ins. The spirits [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-579616","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/579616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=579616"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/579616\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=579616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=579616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=579616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}