{"id":579684,"date":"2010-05-26T13:22:00","date_gmt":"2010-05-26T17:22:00","guid":{"rendered":"http:\/\/37signals.com\/svn\/posts\/2358-this-is-not-content"},"modified":"2010-05-26T13:22:00","modified_gmt":"2010-05-26T17:22:00","slug":"this-is-not-content","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/579684","title":{"rendered":"This is not content"},"content":{"rendered":"<p>I&#8217;m sick and tired of hearing about how you should be producing &#8220;content&#8221; to attract a web following. Treating content as a category on its own is missing the point entirely. Nobody cares about content. Nobody wakes up in the morning and thinks, hey, I should read some content today.<\/p>\n<p>What people want is opinions, analysis, techniques, experiences, and insights. The best of all these come as a bi-product from actually doing stuff. The closer you are to the topics, the more natural you&#8217;ll be able to extract the goodies.<\/p>\n<p>This also means that it&#8217;s hard to schedule. You can&#8217;t put neatly into timeslots when you&#8217;re going to be annoyed, ecstatic, disappointed, have a great insight or discover a new awesome technique.<\/p>\n<p>The great thing is that it doesn&#8217;t really matter that much anyway whether you follow a tight schedule. Between Twitter, <span class=\"caps\">RSS<\/span>, and the aggregator sites, good stuff usually bubbles to the top regardless.<\/p>\n<p>So no more content, please.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?a=GbSZcXtlxEU:EpgnJsQRviw:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?a=GbSZcXtlxEU:EpgnJsQRviw:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m sick and tired of hearing about how you should be producing &#8220;content&#8221; to attract a web following. Treating content as a category on its own is missing the point entirely. Nobody cares about content. Nobody wakes up in the morning and thinks, hey, I should read some content today. What people want is opinions, [&hellip;]<\/p>\n","protected":false},"author":7050,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-579684","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/579684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7050"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=579684"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/579684\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=579684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=579684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=579684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}