{"id":579958,"date":"2010-05-26T13:15:49","date_gmt":"2010-05-26T17:15:49","guid":{"rendered":"http:\/\/www.technologytransfertactics.com\/content\/?p=6606"},"modified":"2010-05-26T13:15:49","modified_gmt":"2010-05-26T17:15:49","slug":"learn-how-to-use-social-media-effectively-to-market-your-innovations-2","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/579958","title":{"rendered":"Learn how to use social media effectively to market your innovations"},"content":{"rendered":"<p>Social media is fast-becoming an integral part of the marketing                landscape, and the relatively low cost and wide reach &#8212; when used                effectively &#8212; can be a godsend for cash-strapped tech transfer                offices. Blogging, Twitter, Facebook, LinkedIn, YouTube, Plaxo,                and many other social medial avenues offer near limitless opportunities                to push your available innovations in front of an eager audience.                To help you effectively utilize these new marketing tools, our Distance                Learning Division has brought together an international panel of                experts who are successfully employing social media to garner attention                for their technologies, create an active community surrounding their                innovations, and bring more licensees in the door. Join us on June                8th for TTOs: Use Social Media Effectively to Market Your Innovations,                an interactive, 90-minute webinar that\u2019s chock full of best                practices for effectively utilizing a myriad of social media platforms.                You\u2019ll see real-time online examples, plus dozens of planning                techniques and execution strategies that are guaranteed to successfully                showcase your IP. <a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/usme-en\/\">CLICK                HERE for complete program and faculty details &gt;&gt;<\/a><\/p>\n<p><strong>PLUS: Check out these additional upcoming distance learning                programs: <\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/subc-en\/\">Every                  Thursday beginning June 3: <strong>SPECIAL 6-PART SERIES:<\/strong> Start-Up Boot Camp for University TTO Professionals and Inventors                  &gt;&gt;<\/a><\/li>\n<li><a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/pep-en\/\">Tuesday,                  June 15: The Perfect Elevator Pitch: Sell Your IP in 3 Minutes                  or Less! &gt;&gt;<\/a><\/li>\n<li><a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/pfd-en\/\">Tuesday,                  July 13: Prevent Faculty Disputes from Turning Into a Declaration                  of War &gt;&gt;<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Social media is fast-becoming an integral part of the marketing landscape, and the relatively low cost and wide reach &#8212; when used effectively &#8212; can be a godsend for cash-strapped tech transfer offices. Blogging, Twitter, Facebook, LinkedIn, YouTube, Plaxo, and many other social medial avenues offer near limitless opportunities to push your available innovations in [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-579958","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/579958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=579958"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/579958\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=579958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=579958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=579958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}