{"id":579965,"date":"2010-05-26T20:00:06","date_gmt":"2010-05-27T00:00:06","guid":{"rendered":"http:\/\/gigaom.com\/?p=122537"},"modified":"2010-05-26T20:00:06","modified_gmt":"2010-05-27T00:00:06","slug":"is-there-a-rollable-display-in-your-future","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/579965","title":{"rendered":"Is There a Rollable Display in Your Future?"},"content":{"rendered":"<p><a href=\"http:\/\/gigaom.files.wordpress.com\/2010\/05\/sony_prototype_flexible_oled_display_rollup_pencil.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/05\/sony_prototype_flexible_oled_display_rollup_pencil.jpg?w=300&#038;h=175\" alt=\"\" title=\"sony_prototype_flexible_oled_display_rollup_pencil\" width=\"300\" height=\"175\"  class=\"alignleft size-medium wp-image-122550\" \/><\/a><\/p>\n<p>Sony&#8217;s <a href=\"http:\/\/www.eetimes.com\/rss\/showArticle.jhtml?articleID=225200262&#038;cid=RSSfeed_eetimes_newsRSS\">announcement today that it&#8217;s developed a thin OLED display<\/a> flexible enough to roll around a pencil (or any other 4 mm object) got me thinking about screens. The screen is quite literally our window to the web for computers, mobile phones, tablets and whatever other device we may have in our pockets, and anyone <a href=\"http:\/\/www.boygeniusreport.com\/2010\/01\/09\/google-nexus-one-review-android-thoughts\/\">who walks outside with a Nexus One<\/a> will quickly tell you that having a fast phone with neat apps doesn&#8217;t help when it&#8217;s a sunny day and your OLED touchscreen is subsequently so washed out that you can&#8217;t see anything.<\/p>\n<p>Flexible screens are pretty cool, as are those you can see in the daylight. But when considering the use cases for mobile phones, laptops, e-readers or tablets, what screen functionality do we need? When it comes to e-readers in particular, some argue that <a href=\"http:\/\/www.chron.com\/disp\/story.mpl\/business\/silverman\/6956033.html\">screens that don&#8217;t emit a lot of light make reading more comfortable<\/a>. But then again, e-Ink devices like the Kindle don&#8217;t have color, which <a href=\"http:\/\/www.pcmag.com\/article2\/0,2817,2363078,00.asp\">most people consider pretty darn essential<\/a>. Humans, barring an accident, disease or genetic defect, are visual creatures, and so as we take computing on the go and embed both connectivity and electronics into our tasks, the right screen is essential.<\/p>\n<div id=\"inline-related-posts-122537\" class=\"widget inline-related-posts alignleft clearfix\">\n<div class=\"widget-wrap\">\n<div class=\"widget-title-wrap clearfix\">\n<h2 class=\"widget-title\">More on <span><a class=\"category-link\" href=\"http:\/\/gigaom.com\/topic\/ipad\/\" title=\"iPad\">iPad<\/a><\/span><\/h2>\n<\/p><\/div>\n<ul class=\"inline-related-posts\">\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/24\/android-vs-chrome-os\/\">Android Has Won &#8212; Time for Chrome OS to Move Along?<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/20\/capitol-hill-ipad\/\">Politicians Love the iPad &#8212; and There&#8217;s Nothing Wrong With That<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/18\/what-you-should-be-reading-today\/\">What You Should Be Reading Today<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/14\/when-it-comes-to-mobile-phones-consumers-arent-pro-choice\/\">When It Comes to Mobile Phones, Consumers Aren&#8217;t Pro-choice<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"widget-bottom clearfix\"><\/div>\n<\/p><\/div>\n<p>As I&#8217;ve noted previously, a greater emphasis on screen technology (and size) <a href=\"http:\/\/gigaom.com\/2010\/01\/26\/chip-firms-want-to-know-when-it-comes-to-e-readers-will-brains-or-beauty-win\/\">may change the dynamics in the semiconductor industry<\/a>, in that beauty (nice screens) could soon cost twice as much as the brains (fast processors). But as Sony offers us an opportunity to add flexibility to our displays, the issue of figuring out what devices need in a display becomes that much more difficult. We may have a one-size-fits- all devices, but will we ever make a one-size-fits-all screen? Readers, is a single screen (or device) really appropriate for our needs? If so, what features should that display have?<\/p>\n<p><strong>Related posts from GigaOM Pro (subscription required): <\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2009\/08\/evolution-of-the-e-book-market\/?utm_source=gigaom&#038;utm_medium=editorial&#038;utm_content=shigginbotham&#038;utm_campaign=related\">The Evolution of the E-Book Market<\/a> <\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2009\/10\/irrational-exuberance-over-e-books\/?utm_source=gigaom&#038;utm_medium=editorial&#038;utm_content=shigginbotham&#038;utm_campaign=related\">Irrational Exuberance Over E-Books<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=122537&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<hr \/>\n<p>\n\t<a href='http:\/\/atimi.com\/'><br \/>\n\t\t<img src='http:\/\/a.gigaom.com\/feed-injector\/img\/atimi-2010-05-24.jpg' alt='Atimi: Software Development, On Time. Learn more about Atimi &raquo;' border='0' \/><br \/>\n\t<\/a>\n<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=bXAT729VtCE:uonIRdnE5yA:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=bXAT729VtCE:uonIRdnE5yA:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=bXAT729VtCE:uonIRdnE5yA:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=bXAT729VtCE:uonIRdnE5yA:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=bXAT729VtCE:uonIRdnE5yA:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=bXAT729VtCE:uonIRdnE5yA:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=bXAT729VtCE:uonIRdnE5yA:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=bXAT729VtCE:uonIRdnE5yA:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/bXAT729VtCE\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony&#8217;s announcement today that it&#8217;s developed a thin OLED display flexible enough to roll around a pencil (or any other 4 mm object) got me thinking about screens. The screen is quite literally our window to the web for computers, mobile phones, tablets and whatever other device we may have in our pockets, and anyone [&hellip;]<\/p>\n","protected":false},"author":2813,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-579965","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/579965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2813"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=579965"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/579965\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=579965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=579965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=579965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}