{"id":580177,"date":"2010-05-26T18:30:16","date_gmt":"2010-05-26T22:30:16","guid":{"rendered":"tag:contentnext.com,2010-05-26:article\/419-audio-interview-reuters-ipad-users-eat-three-times-as-much-business-new"},"modified":"2010-05-26T18:30:16","modified_gmt":"2010-05-26T22:30:16","slug":"audio-interview-reuters-ipad-users-eat-three-times-as-much-business-news","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/580177","title":{"rendered":"Audio Interview: Reuters’ iPad Users Eat Three Times As Much Business News"},"content":{"rendered":"

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\n\t\t\t\t\t\t\t\t\t\"Alisa
\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n

So, CEOs will be wandering around, toting iPads with critical business info on, right? Thomson Reuters (NYSE: TRI<\/a>) think so…<\/p>\n

I chatted with the consumer publishing division’s SVP Alisa Bowen, who said it’s “the perfect platform to engage with C-level executives” and who outlined the opportunity tablets present for business news and data publishers…<\/p>\n

Listen!<\/a><\/object><\/p>\n

\n<\/p>\n

So far, Thomson Reuters has two main iPad apps – NewsPro, with news and basic market data, has clocked over 75,000 downloads and is showing triple the user session time of Reuters.com, while MarketBoard, which gives pay-per-download earnings and fuller stock data, is “an interesting experiment” in marrying pay-for news in a no-cost wrapper.<\/p>\n

Both apps are free – part of the agency’s ongoing grand expansion from B2B wholesale content provision in to direct-to-consumer, ad-supported publishing. “It provides us with a consumer touchpoint for those who are business-to-business customers of ours,” said Bowen of Apple’s device. “That’s an important brand extension.”\n<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

So, CEOs will be wandering around, toting iPads with critical business info on, right? Thomson Reuters (NYSE: TRI) think so… I chatted with the consumer publishing division’s SVP Alisa Bowen, who said it’s “the perfect platform to engage with C-level executives” and who outlined the opportunity tablets present for business news and data publishers… Listen! […]<\/p>\n","protected":false},"author":705,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-580177","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/580177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/705"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=580177"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/580177\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=580177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=580177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=580177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}