{"id":580867,"date":"2010-05-27T03:00:45","date_gmt":"2010-05-27T07:00:45","guid":{"rendered":"http:\/\/gigaom.com\/?p=122666"},"modified":"2010-05-27T03:00:45","modified_gmt":"2010-05-27T07:00:45","slug":"the-opportunity-and-challenges-of-m2m","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/580867","title":{"rendered":"The Opportunity and Challenges of M2M"},"content":{"rendered":"<p><a rel=\"attachment wp-att-122674\" href=\"http:\/\/gigaom.com\/2010\/05\/27\/the-opportunity-and-challenges-of-m2m\/m2m-display\/\"><img loading=\"lazy\" decoding=\"async\"  title=\"m2m display\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/05\/m2m-display.jpg?w=300&#038;h=199\" alt=\"\" width=\"300\" height=\"199\" class=\"alignleft size-medium wp-image-122674\" \/><\/a>Machine-to-machine (M2M) services are <a href=\"http:\/\/gigaom.com\/2010\/05\/17\/att-verizons-future-is-in-your-fridge\/\">a promising  opportunity<\/a> for carriers struggling with a saturated handset market and data traffic that&#8217;s increasingly difficult to manage. M2M promises to boost revenues with  minimal network taxation by delivering lightweight data transmissions to  everything from e-readers like the Kindle to railroad cars and home  appliances. Harbor Research has predicted that shipments of so-called  &#8220;intelligent devices&#8221; will grow to 430 million in 2013 from 73 million in 2008, while total device revenues will exceed $12 billion.<\/p>\n<p>For software developers and hardware manufacturers, then, the  question is how to tap the new market for connected devices. How do you  add connectivity to existing products, or create entirely new  intelligent devices, and what kind of business model should you employ? Those topics are the focus of a <a href=\"http:\/\/pro.gigaom.com\/2010\/05\/from-the-kindle-to-smart-grid-m2m-takes-off\/?utm_source=gigaom&#038;utm_medium=editorial&#038;utm_content=colingibbs&#038;utm_campaign=crosspost\">Long View I posted today over at GigaOM Pro<\/a> (sub req&#8217;d).<\/p>\n<p>Operators have streamlined certification processes and invested  substantially in order to help developers bring products to market as quickly as  possible. But not every carrier has achieved the same degree of traction. Other factors must be considered in choosing a carrier partner for M2M deployments, too: Deployments through Verizon or Sprint can be more expensive, due to the  costs of licensing CDMA technology, but CDMA can provide superior  coverage in rural areas \u2014 a key advantage for segments like utility  communications, which must cover broad areas. And carriers that have yet to build much of an M2M business may be flexible on price compared to their more established counterparts.<\/p>\n<div id=\"inline-related-posts-122666\" class=\"widget inline-related-posts alignleft clearfix\">\n<div class=\"widget-wrap\">\n<div class=\"widget-title-wrap clearfix\">\n<h2 class=\"widget-title\">More on <span><a class=\"category-link\" href=\"http:\/\/gigaom.com\/topic\/google-io\/\" title=\"Google I\/O\">Google I\/O<\/a><\/span><\/h2>\n<\/p><\/div>\n<ul class=\"inline-related-posts\">\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/20\/googles-apple-complex-on-display-at-io\/\">Google&#8217;s Apple Complex on Display at&nbsp;I\/O<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/19\/never-charge-for-a-mobile-app-and-other-freemium-lessons-from-vcs\/\">Never Charge for a Mobile App (and Other Freemium Lessons From&nbsp;VCs)<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/19\/all-the-news-thats-fit-to-print-at-google-io\/\">UPDATED: What&#8217;s New: All the News That&#8217;s Fit to Print at Google&nbsp;I\/O<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/05\/19\/google-tries-to-offer-a-grown-up-cloud\/\">Google Tries to Offer a Grown-up&nbsp;Cloud<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"widget-bottom clearfix\"><\/div>\n<\/p><\/div>\n<p>Meanwhile, operators and their partners are experimenting with a variety of business models and pricing schemes as M2M begins to get legs. We&#8217;re likely to see business models break down according to how devices  are being used. A gadget that intermittently receives premium content at  irregular intervals &#8212; like an e-reader or connected music player &#8212; is  a natural fit for pay-per-use models where carriers take a share of the  purchase price. Scenarios that require more consistent connectivity but  consume little bandwidth &#8212; a mobile heart  monitor, say, or  applications that track energy usage &#8212; are likely to  leverage  traditional subscription models at flat rates.<\/p>\n<p>And complicated alliances between carriers, device manufacturers, application developers and outside vertical markets will require new business models and revenue splits. So while the new world of M2M teems with opportunity for every player in the value chain, some substantial hurdles must be overcome if the segment is going to be the savior mobile network operators hope it will be. <a href=\"http:\/\/pro.gigaom.com\/2010\/05\/from-the-kindle-to-smart-grid-m2m-takes-off\/?utm_source=gigaom&#038;utm_medium=editorial&#038;utm_content=colingibbs&#038;utm_campaign=crosspost\">Read the full post here<\/a>.<\/p>\n<p><em>Image <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/2.0\/deed.en\">courtesy <\/a>Flickr <a href=\"http:\/\/www.flickr.com\/photos\/vzdemo\/1727811194\/\">user birdphone<\/a>.<br \/>\n<\/em><\/p>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=122666&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<hr \/>\n<p>\n\t<a href='http:\/\/atimi.com\/'><br \/>\n\t\t<img src='http:\/\/a.gigaom.com\/feed-injector\/img\/atimi-2010-05-24.jpg' alt='Atimi: Software Development, On Time. Learn more about Atimi &raquo;' border='0' \/><br \/>\n\t<\/a>\n<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=V0V8_6XFDz4:ZgRsfycn07E:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=V0V8_6XFDz4:ZgRsfycn07E:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=V0V8_6XFDz4:ZgRsfycn07E:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=V0V8_6XFDz4:ZgRsfycn07E:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=V0V8_6XFDz4:ZgRsfycn07E:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=V0V8_6XFDz4:ZgRsfycn07E:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=V0V8_6XFDz4:ZgRsfycn07E:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=V0V8_6XFDz4:ZgRsfycn07E:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/V0V8_6XFDz4\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Machine-to-machine (M2M) services are a promising opportunity for carriers struggling with a saturated handset market and data traffic that&#8217;s increasingly difficult to manage. M2M promises to boost revenues with minimal network taxation by delivering lightweight data transmissions to everything from e-readers like the Kindle to railroad cars and home appliances. Harbor Research has predicted that [&hellip;]<\/p>\n","protected":false},"author":6474,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-580867","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/580867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6474"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=580867"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/580867\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=580867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=580867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=580867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}