{"id":581221,"date":"2010-05-27T10:22:16","date_gmt":"2010-05-27T14:22:16","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20133eee6a8d9970b"},"modified":"2010-05-27T10:22:53","modified_gmt":"2010-05-27T14:22:53","slug":"wise-looking-for-nycs-best-dancer-in-big-city-boogie-promotion","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/581221","title":{"rendered":"Wise looking for NYC&#8217;s best dancer in Big City Boogie promotion"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/05\/wise-looking-for-nycs-best-dancer-in-big-city-boogie-promotion.html\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Big-city-boogie\" class=\"asset asset-image at-xid-6a00d834519bc269e201348216b020970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201348216b020970c-580wi\" style=\"width: 560px;\"><\/img><\/a><\/p>\n<p>Dipsy Doodles, baseball and dance contests go together like, well, nothing I&#8217;ve ever heard of before. But just go with it, people. Wise, a marketer known for its chips, popcorn, puffed cheese thingies and other salty snacks, just launched a summer-long contest to name New York City&#8217;s best dancer ($10,000 to the fleet-footed winner). In this era of <em>Dancing With the Stars<\/em>, <em>So You Think You Can Dance<\/em>, <em>Dance Your Ass Off<\/em> and the upcoming, awkwardly titled <em>Got to Dance<\/em> (with Paula Abdul!), an urban dance-inspired promotion does seem too unique. The surprise here is the name, <a href=\"http:\/\/bigcityboogie.com\/\" >Big City Boogie<\/a>, which sounds more like something that would&#8217;ve caused grandpa to get jiggy back in the day. Wise, via agency Source Communications, will show up in a branded vehicle at lots of New York street fairs and outdoor events over the next few months, dragging a portable dance floor and street teams to capture contestants&#8217; moves on video. (Anyone can upload their &quot;talent&quot; to bigcityboogie.com.) Online voters will pick finalists, who&#8217;ll compete for cash at the Mets-Phillies game in Queens on Aug. 14. Dance-cam alert! Social-media and viral campaigns, along with a Fuse TV partnership, radio, TV and outdoor ads support the promo. Now, if they could just find a logical connection between Bravos and break dancing.<\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dipsy Doodles, baseball and dance contests go together like, well, nothing I&#8217;ve ever heard of before. But just go with it, people. Wise, a marketer known for its chips, popcorn, puffed cheese thingies and other salty snacks, just launched a summer-long contest to name New York City&#8217;s best dancer ($10,000 to the fleet-footed winner). In [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-581221","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/581221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=581221"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/581221\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=581221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=581221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=581221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}