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The people of England may need to upgrade their plumbing — Taco Bell is coming to the UK later this summer.<\/p>\n
As part of parent company Yum Brands’ plan to increase their foothold in Jolly Ol’ England, it is attempting to slowly insinuate the not-exactly-Mexican taco chain into the fast food fabric there. Yum has already expanded the numbers of their KFC and Pizza Hut stores in the UK in recent months.<\/p>\n
“This is a major step in our international expansion, and Lakeside is just the start of our plans in this country,” said Nick Dawson, general manager, Taco Bell UK and Europe.<\/p>\n
In the late ’80s, Yum made an unsuccessful bid to bring Taco Bell to England, opening up four eateries, all of which closed within a few years.<\/p>\n
But, pointing out that the market for Mexican food in the UK has increased by 9% in just the last two years, Yum thinks the timing is right for a Taco Bell invasion.<\/p>\n
“UK consumers are looking for choice and value for money,” said Mr Dawson. “Taco Bell, whose offerings are priced between 79p and \u00a33, offers both.”<\/p>\n