{"id":582194,"date":"2010-05-27T20:47:45","date_gmt":"2010-05-28T00:47:45","guid":{"rendered":"http:\/\/gigaom.com\/?p=123040"},"modified":"2010-05-27T20:47:45","modified_gmt":"2010-05-28T00:47:45","slug":"former-fox-interactive-execs%e2%80%99-5to1-raising-more-funding","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/582194","title":{"rendered":"Former Fox Interactive Execs\u2019 5to1 Raising More Funding"},"content":{"rendered":"

\"\"5to1<\/a>, a company founded by former Fox Interactive executives including Ross Levinsohn, is out raising funding again. The San Francisco-based startup helps publishers find better ads for their sites, and has raised the first $68,000 of what looks to be a $3.45 million convertible note, based on an SEC filing<\/a> from today. 5to1, which launched<\/a> last year at the TechCrunch50 conference, has mostly kept quiet except for filings popping up about its multiple funding rounds.<\/p>\n

Former Fox Interactive chief strategy officer Jim Heckman is CEO of 5to1, while Levinsohn, who is a managing partner at Fuse, is a co-founder and co-chairman. The two-year-old company had previously raised<\/a> $6.3 million from Fuse Capital and Prism VentureWorks in multiple bits and pieces across the last couple years. (Om likes to call startups with venture capital habits fundinistas<\/a>.)<\/p>\n

In response to TechCrunch commenters who doubted 5to1 for raising so many little chunks of money, Heckman said<\/a> in December that it was all part of a master plan. His strategy was to avoid founder dilution as the company found traction:<\/p>\n

The smart thing to do in this environment is to take small chunks, BEFORE needing it – and prior to B round (B’s today are a cap-table-destroying meat grinder).<\/p>\n

To avoid dilution and distracting process by “extending” runway is a proven way to go – especially if you’re venture is showing promise.<\/p><\/blockquote>\n

5to1 allows publishers to personally pick ads that they like or seem likely to do well on their sites to fill remnant slots. It remains an invite-only service. The company said in December it had 400 million uniques across 30 distribution partners.<\/p>\n

Related research from GigaOM Pro (sub req’d):<\/strong>
\n<\/strong> <\/strong><\/p>\n

Report: Monetizing Digital Content<\/a><\/p>\n

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\n\t\tAtimi: Software Development, On Time. Learn more about Atimi »
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5to1, a company founded by former Fox Interactive executives including Ross Levinsohn, is out raising funding again. The San Francisco-based startup helps publishers find better ads for their sites, and has raised the first $68,000 of what looks to be a $3.45 million convertible note, based on an SEC filing from today. 5to1, which launched […]<\/p>\n","protected":false},"author":673,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-582194","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/582194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/673"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=582194"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/582194\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=582194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=582194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=582194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}