{"id":582250,"date":"2010-05-27T15:00:00","date_gmt":"2010-05-27T19:00:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2010\/05\/27\/report-gm-sued-for-unauthorized-use-of-einstein\/"},"modified":"2010-05-27T15:00:00","modified_gmt":"2010-05-27T19:00:00","slug":"report-gm-sued-for-unauthorized-use-of-einstein","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/582250","title":{"rendered":"Report: GM sued for unauthorized use of Einstein"},"content":{"rendered":"

Filed under: Etc.<\/a>, Government\/Legal<\/a>, Marketing\/Advertising<\/a>, GM<\/a><\/p>\n

\"\"<\/a>If Albert Einstein were alive today, he’d be very old and quite wealthy. In fact, the world famous scientist still banks about $10 million per year solely from corporations purchasing one-time rights to his likeness. Einstein has been dead since 1955, but an institution is still collecting money on his behalf, and there is a rather substantial price to pay to use his likeness. Just ask General Motors<\/a>.<\/p>\n

The Detroit News<\/em> reports that The General is being sued by The Hebrew University of Jerusalem for $75,000 over a fall, 2009 print ad that contained Einstein’s likeness without the school’s blessing. The ad, which appeared in the September issue of People Magazine<\/em>, features Einstein’s head Photoshopped onto the body of a young, muscular guy with the tagline “Ideas are sexy, too.”<\/p>\n

But while the Hebrew University feels it has an open-and-shut case, GM claims that it purchased the rights to Einstein’s image from a reputable firm. GM spokesperson Ryndee Carney told the DetNews that the company guarantees that clients have rights to use the images selected. <\/p>\n

[Source: The Detroit News<\/a>]<\/p>\n

Report: GM sued for unauthorized use of Einstein<\/a> originally appeared on Autoblog<\/a> on Thu, 27 May 2010 14:00:00 EST. Please see our terms for use of feeds<\/a>.<\/p>\n

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Read<\/a> | Permalink<\/a> | Email this<\/a> | Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Filed under: Etc., Government\/Legal, Marketing\/Advertising, GM If Albert Einstein were alive today, he’d be very old and quite wealthy. In fact, the world famous scientist still banks about $10 million per year solely from corporations purchasing one-time rights to his likeness. Einstein has been dead since 1955, but an institution is still collecting money on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-582250","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/582250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=582250"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/582250\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=582250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=582250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=582250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}