{"id":582640,"date":"2010-05-28T08:15:16","date_gmt":"2010-05-28T12:15:16","guid":{"rendered":"http:\/\/www.xconomy.com\/?p=81499"},"modified":"2010-05-28T08:15:16","modified_gmt":"2010-05-28T12:15:16","slug":"under-the-radar-financings-in-the-northwest-foodista-photorocket-energysavvy-and-more","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/582640","title":{"rendered":"Under the Radar Financings in the Northwest: Foodista, PhotoRocket, EnergySavvy, and More"},"content":{"rendered":"\n<div style=\"text-transform:uppercase\"><a href=\"http:\/\/www.xconomy.com\/tag\/deals\/\">deals<\/a>, <a href=\"http:\/\/www.xconomy.com\/tag\/startups\/\">startups<\/a>, <a href=\"http:\/\/www.xconomy.com\/tag\/funding\/\">funding<\/a><\/div>\n<p>\t\t<a href=\"http:\/\/www.xconomy.com\/boston\/2009\/10\/30\/under-the-radar-deals-10-new-england-high-tech-financings-you-haven%e2%80%99t-heard-about\/attachment\/radar\/\" rel=\"attachment wp-att-48363\"><img loading=\"lazy\" decoding=\"async\" style=\"float:right;margin: 0px 0 5px 15px;\" src=\"http:\/\/www.xconomy.com\/wordpress\/wp-content\/images\/2009\/10\/Radar-180x119.jpg\" alt=\"Under the radar deals\" title=\"Under the radar deals\" width=\"180\" height=\"119\" class=\"alignnone size-thumbnail wp-image-48363\" \/><\/a><br \/>\n\t\t<strong>Gregory T. Huang wrote:<\/strong><\/p>\n<p>OK, usually when we pull out our monthly &#8220;under the radar&#8221; deals, it&#8217;s companies we haven&#8217;t heard much about before. Not so this time.<\/p>\n<p>I&#8217;ve been lamenting the <a href=\"http:\/\/www.xconomy.com\/seattle\/2010\/05\/18\/where-are-all-the-freakin-seattle-area-deals\/\">relative dearth of financing deals for early-stage software startups<\/a> around Seattle lately. This month&#8217;s news won&#8217;t really change that, but at least there are a few intriguing companies on the list that we&#8217;ve had our eye on. We define &#8220;under the radar&#8221; deals as financings worth less than $1 million, in innovation areas like software, Web services, networking, medical devices, diagnostics, and energy. The latest stats, which list six companies for April, were provided by our partner <a href=\"http:\/\/www.cbinsights.com\">CB Insights<\/a>, a New York-based private company intelligence platform.<\/p>\n<p>One of the familiar companies on the list is Seattle-based <a href=\"http:\/\/www.foodista.com\">Foodista<\/a>, a wiki-based online encyclopedia for cooking, which has raised $750,000 in equity funding from undisclosed investors. The company was founded by Amazon veterans Barnaby Dorfman and Sheri Wetherell, and rolled out its website in December 2008. It raised $550,000 from Amazon and angel investors in 2009.<\/p>\n<p>Another company we&#8217;ve been watching is <a href=\"http:\/\/www.photorocket.com\">PhotoRocket<\/a>, the new stealthy photo-sharing company led by Scott Lipsky of Amazon, aQuantive, and GalleryPlayer fame. PhotoRocket has raised more than $377,000 on its way to a $1.25 million first-round close.<\/p>\n<p><a href=\"http:\/\/www.energysavvy.com\">EnergySavvy<\/a> (formerly called Evoworx) is an energy-efficiency startup focused on home energy use. It raised about $320,000 in debt financing last month, according to CB Insights. The company is led by CEO Aaron Goldfeder, a former Microsoftie and <a href=\"http:\/\/www.pivotal-leaders.com\/news.php\">newly named &#8220;Pivotal Leader.&#8221;<\/a> It also has Leo Shklovskii and Karl Siebrecht involved as co-founders.<\/p>\n<p>Last but not least, I wanted to mention <a href=\"http:\/\/www.shelbysupercars.com\">Shelby SuperCars<\/a> of West Richland, WA. Normally we probably wouldn&#8217;t report on a car maker. But these are supercars (they look pretty cool).<\/p>\n<p>So here&#8217;s the list of our &#8220;under the radar&#8221; company financings from April:<\/p>\n<table style=\"width: 616px; height: 217px;\" border=\"0\">\n<tbody>\n<tr>\n<td><a href=\"http:\/\/www.cococorp.com\/index.html\">CoCo Communications<\/a><\/td>\n<td>Seattle,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 WA<\/td>\n<td>A maker of software for interoperability between radios, cell phones, and computers<\/td>\n<td>Debt*<\/td>\n<td>$953,453<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.foodista.com\/\">Foodista<\/a><\/td>\n<td>Seattle,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 WA<\/td>\n<td>A provider of an editable, online cooking encyclopedia<\/td>\n<td>Equity<\/td>\n<td>$750,000<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.photorocket.com\/\">PhotoRocket<\/a><\/td>\n<td>Seattle,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 WA<\/td>\n<td>A stealthy photo-sharing startup<\/td>\n<td>Equity<\/td>\n<td>$376,917<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.energysavvy.com\/\">EnergySavvy<\/a><\/td>\n<td>Seattle,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 WA<\/td>\n<td>A Web company that aims to improve home energy efficiency<\/td>\n<td>Debt<\/td>\n<td>$320,450<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.shelbysupercars.com\/\">Shelby SuperCars<\/a><\/td>\n<td>West Richland, WA<\/td>\n<td>A maker of supercars<\/td>\n<td>Debt<\/td>\n<td>$200,000<\/td>\n<\/tr>\n<tr>\n<td>StreamiT<\/td>\n<td>Bend,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 OR<\/td>\n<td>A stealthy online video company<\/td>\n<td>Equity<\/td>\n<td>$135,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>*Includes options and\/or warrants<\/p>\n<div class=\"postFooter\"><a href=\"http:\/\/www.xconomy.com\/seattle\/2010\/05\/28\/under-the-radar-financings-in-the-northwest-foodista-photorocket-energysavvy-and-more\/#comments\">Comments<\/a> | <a href=http:\/\/www.xconomy.com\/reprints\/>Reprints<\/a> | Share: &nbsp;<br \/>\n<a href=\"http:\/\/twitter.com\/home?status=RT%20@Xconomy%20Under%20the%20Radar%20Financings%20in%20the%20Northwest:%20Foodista,%20PhotoRocket,%20EnergySavvy,%20and%20More%20http:\/\/xconomy.com\/?p=81499\"  rel=\"nofollow\"><img decoding=\"async\" src=\"http:\/\/www.xconomy.com\/wordpress\/wp-content\/themes\/xconomy\/images\/twitter.gif\" alt=\"Retweet\"\/><\/a><br \/>\n&nbsp;<a 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width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>deals, startups, funding Gregory T. Huang wrote: OK, usually when we pull out our monthly &#8220;under the radar&#8221; deals, it&#8217;s companies we haven&#8217;t heard much about before. Not so this time. I&#8217;ve been lamenting the relative dearth of financing deals for early-stage software startups around Seattle lately. This month&#8217;s news won&#8217;t really change that, but [&hellip;]<\/p>\n","protected":false},"author":1747,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7],"tags":[],"class_list":["post-582640","post","type-post","status-publish","format-standard","hentry","category-internet","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/582640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1747"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=582640"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/582640\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=582640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=582640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=582640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}