{"id":583934,"date":"2010-05-28T14:07:56","date_gmt":"2010-05-28T18:07:56","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20133ef23a8b6970b"},"modified":"2010-05-28T14:07:56","modified_gmt":"2010-05-28T18:07:56","slug":"kraft-flavored-mayo-works-wonders-on-any-fixer-upper-sandwich","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/583934","title":{"rendered":"Kraft flavored mayo works wonders on any fixer-upper sandwich"},"content":{"rendered":"<p><object height=\"205\" style=\"margin: 0pt 0pt 0pt 8px; float: right;\" width=\"330\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/6O-DsoCKBOc&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"205\" src=\"http:\/\/www.youtube.com\/v\/6O-DsoCKBOc&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\" type=\"application\/x-shockwave-flash\" width=\"330\"><\/embed><\/object><\/p>\n<p>Kraft is <a href=\"http:\/\/www.brandweek.com\/bw\/content_display\/news-and-features\/direct\/e3ifa3623f6516076b710a72f5be81b5c28\" >bolstering its flavored mayonnaise<\/a> with a dash of star power, courtesy of <em>HGTV Design Star<\/em>&#8216;s Candice Olson, Genevieve Gorder and Vern Yip. Wel, OK, &quot;star power&quot; is pushing it, but they&#8217;re nevertheless the new faces of Kraft&#8217;s Sandwich Shop brand, making over humdrum sandwiches in <a href=\"http:\/\/www.youtube.com\/user\/kraftsandwichshop\" >TV spots from mcgarrybowen<\/a> patterned after reality shows. There&#8217;s also a range of print material, including one ad that goes so far as to &quot;deconstruct&quot; the sandwich. For those of you trying to pinpoint the exact spot at which post-modernism died, look no further. The campaign is geared toward bored middle-aged women who look to makeover shows for inspiration, hence Kraft&#8217;s repetition of phrases like &quot;go bold by stepping outside the flavor norm,&quot; which I can just hear Vern Yip saying with complete sincerity. Not for nothing, but mayonnaise hasn&#8217;t inspired much except possibly heart disease, and there&#8217;s a real difference between dramatically altering your appearance or living space and eating a BLT that tastes slightly different than before. It may still work, especially considering the amount of money Kraft is putting behind it, but it&#8217;s definitely a stretch. <\/p>\n<p>\u2014Posted by David Kiefaber<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kraft is bolstering its flavored mayonnaise with a dash of star power, courtesy of HGTV Design Star&#8216;s Candice Olson, Genevieve Gorder and Vern Yip. Wel, OK, &quot;star power&quot; is pushing it, but they&#8217;re nevertheless the new faces of Kraft&#8217;s Sandwich Shop brand, making over humdrum sandwiches in TV spots from mcgarrybowen patterned after reality shows. [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-583934","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/583934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=583934"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/583934\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=583934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=583934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=583934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}