{"id":59233,"date":"2009-12-02T08:11:01","date_gmt":"2009-12-02T13:11:01","guid":{"rendered":"http:\/\/news.softpedia.com\/news\/gWallet-Raises-10-5-Million-for-Ethical-Virtual-Currency-Ad-Platform-128605.shtml"},"modified":"2009-12-02T08:11:01","modified_gmt":"2009-12-02T13:11:01","slug":"gwallet-raises-10-5-million-for-ethical-virtual-currency-ad-platform","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/59233","title":{"rendered":"gWallet Raises $10.5 Million for &#39;Ethical&#39; Virtual Currency Ad Platform"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/news.softpedia.com\/images\/newsrsz\/gWallet-Raises-10-5-Million-for-Ethical-Virtual-Currency-Ad-Platform-2.jpg\" align=\"left\" style=\"margin-right: 10px;\" \/> Advertising as a way of earning virtual currency credits, popular with many social gaming companies, is about to get a second chance after the practice came under heavy fire as a result of the less-than-ethical methods some advertisers employed. A new company that is now looking to fill in the gap and restore trust in the system, gWallet, has managed to raise $10.5 million from a couple of venture capital investment firms. <\/p>\n<p>gWallet was founded by Gurbaksh Chahal, an entrepreneur with a very good track record in the space. He founded his first advertising company, ClickAgents, at 16 and later sold it for $40 million to ValueClick. He then went on to launch BlueLithium, a behavioral advertising firm, which he sold for a hefty $300 million to Yahoo. <\/p>\n<p>Now, his attention is focused on gWallet, which already has several customers despite being launched this past August, and he says the funding will be used to support the company&#8217;s international expansion. The startup has raised $12.5 million so far and the latest funding comes from Adams Street Partners and Trinity Ventures. <\/p>\n<p>Social gaming is becoming big business really fast thanks to huge growth and smart use of virtual currencies and in-game transactions. The virtual goods and currency market is set to be worth wel&#8230; (<a href=\"http:\/\/news.softpedia.com\/news\/gWallet-Raises-10-5-Million-for-Ethical-Virtual-Currency-Ad-Platform-128605.shtml\">read more<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising as a way of earning virtual currency credits, popular with many social gaming companies, is about to get a second chance after the practice came under heavy fire as a result of the less-than-ethical methods some advertisers employed. A new company that is now looking to fill in the gap and restore trust in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-59233","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/59233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=59233"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/59233\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=59233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=59233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=59233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}