![\"Picture10](\"http:\/\/i247.photobucket.com\/albums\/gg158\/MDA2008\/MDA2009\/Picture10.png\" "\\"Marlboro")
Smokers rejoice. There is a new, healthier way to smoke, all thanks to the innovators at Altria (formerly known as Philip Morris). Marlboro has just released Smoke Rites, a new line of health conscious products for modern people with active lifestyles.<\/p>\n
The concept was borne over two years of intense research at Marlboro laboratories. Head researcher Dr. Dylan Pantzenfahr explains, \u201cCuring lung cancer is one of Marlboro\u2019s top priorities. And while we can\u2019t change the nature of [tobacco], we can change the way people smoke it.\u201d Pantzenfahr is referring to serving size. To date there is no standard serving size for cigarette consumption. \u201cIt\u2019s a tricky question,\u201d says Pantzenfahr, \u201cA man with massive lungs may consume a much larger serving of cigarettes than, say, a tiny person.\u201d Nevertheless, in early 2007 Pantzenfahr and his team of specialists made it their one mission to answer the serving size question.<\/p>\n
<\/span><\/p>\n Early tests failed. The group ran into several technical and legal obstacles. Julie Lawson, the team\u2019s resident psychiatrist, palms her face when discussing the initial trials. \u201cIt was the wild west. No one had a clue what a serving of cigarettes looked like. We had monkeys smoking cigarettes, men smoking catfood, women using corn cob pipes. Eight cigs, twelve cigs, we had to cut the 200-cigs-per-day experiment short because too many subjects were losing feeling in their limbs.\u201d Julie shakes her head, \u201cWe didn\u2019t learn what a serving was, but we learned if you smoke more than 200 cigarettes per day your urine turns black.\u201d<\/p>\n But the smoke team didn\u2019t quit. 420 million dollars and 18 months later Pantzenfahr made a discovery. \u201cThe serving size was still eluding us, but we found something amazing in the data.\u201d One of the experiments compared people who smoked as much as they wanted each day with people who only smoked six cigarettes a day. Over 30 people were tested, and the results showed a 14% lower chance of lung cancer in the people who smoked just 6 cigarettes<\/strong>. The message was clear, smoking 6 cigarettes reduces your risk of cancer. Pantzenfahr\u2019s eyes light up when he remembers the day he made the connection, \u201cI double checked the findings, I turned to my research assistant and told her we\u2019d just stumbled upon a way to cure cancer through smoking.\u201d<\/p>\n Marlboro\u2019s CEO, Jeff Skinling, was skeptical. \u201cI didn\u2019t want to throw another half billion dollars into a scientific hunch. I had them run a double blind study. Then a triple blind, then a quadruple blind study before deciding we were blind enough to move forward.\u201d<\/p>\n When Skinling moves forward, he moves fast. Within months Marlboro created the Smoke Rite brand, produced a commercial, designed the packaging, and even built a bio-green-environment-safe production facility. \u201cNow people know they are being healthy and environmentally chic<\/a> when they smoke,\u201d says Marlboro customer sensitivity chief Nancy McKerberster.<\/p>\n The Smoke Rites are scheduled to hit gas stations and grocery stores within the month. Smokers will now have the option to buy a traditional 20-cigarette pack, or a Smart Carton of Smoke Rites. Each Smart Carton contains 12 small 6-cigarette Smoke Rite packs. Additionally, some regions will have the option to buy Smart Carton Plusses which will include a bonus seventh cigarette in each 6-cigarette pack.<\/p>\n \u201cThis is just the beginning,\u201d says Josh Glott, co-vice executive head of development and strategic marketing productivity at Marlboro, \u201cBeyond the commercials and the promo spots on morning shows, our next batch of Smoke Rites will promote even further awareness of smoking health as we plan on including heart, check mark<\/a>, and jogger silhouette icons on each pack. We\u2019re even planning future Smoke Rites to be sold in a pack shaped like a healthy lung.\u201d Glott holds up a magazine ad and smiles. The ad shows a mom in a sports bra holding a heart-shaped bowl filled with cigarettes.<\/p>\n But not everyone approves of the healthy cigarettes. Grace Null heads a privately funded interest group dedicated to speaking out against the re-packaging. \u201cYou think people are really going to smoke just 6 cigarettes a day? No sir, people will end up smoking that entire Smart Carton.\u201d Null cites a study<\/a> to back up her claim. But Pantzenfahr is quick to reply, \u201cHer claim is true, but only for people who don\u2019t have control over their smoking habits. For people who are in control, the Smoke Rites are the healthiest choice.\u201d<\/p>\n The company\u2019s strategy of product miniaturization is spreading to other health conscious corporations such as Jagermeister. \u201cAlcohol is a powerful disinfectant,\u201d says Jagermeister corporate researchologist Joe Bellows, \u201cStudies show males between the ages of 28 and 55 need extra disinfecting at the end of a work day. Jagermeister Disinfectaboosters are a healthy way to disinfect your liver. And because of their small size, they\u2019re fine to drink before driving home.\u201d Bellows is boastful of his company\u2019s new stance, though he admits Jagermeister is not the first to do so, citing Michelob Ultra<\/a>\u2019s movement to inform the public of the important role beer plays in exercise and fitness.<\/p>\n Uzi has also joined the bandwagon, taking the first groundbreaking steps toward pistols and sub-machine guns that load \u201cSmartables\u201d two bullet magazines instead of the more dangerous fourteen bullet magazines. A safer gun for safer crimes.<\/p>\n Jeff Skinling doesn\u2019t seem concerned with all the corporate piggybacking. \u201cThe smaller pack thing is just the tip of the iceberg in our new campaign for health. Just wait till you wrap your lips around our Vitacigs.\u201d Skinling is referring to an upcoming project that will inject vitamins and minerals<\/a> into packs of Marlboro Smoke Rites. Each Smoke Rite pack would contain up to 15% of the recommended daily allowance of niacin<\/a>. \u201cSmoke 7 packs a day, and you\u2019re over 100%!\u201d claims Skinling. Niacin is also known as vitamin B3. Outside of Smoke Rite Vitapacks, niacin can only be found in meat, vegetables, nuts, fruits, dairy products, and grains.<\/p>\n While it may be years before the negative and slanderous term \u201ccancer sticks\u201d fades from American lexicon, Pantzenfahr is hopeful that his research along with the new repackaging and re-labeling<\/a> will finally sway the public to see Marlboro cigarettes for what they really are: immunity sticks. And as for current public opinion? \u201cI don\u2019t need to be able to pronounce the name of every single ingredient on every label of every product I buy,\u201d says one American consumer, \u201cI just need to know if I am being healthy when I put it in my mouth or when I give it to my children<\/a>.\u201d<\/p>\n What do you think of Marlboro’s latest escapade? Share your thoughts on corporate spin, food product marketing and “Smoke Rites” in the comment board!<\/p>\n Related posts:<\/p>\n Smokers rejoice. There is a new, healthier way to smoke, all thanks to the innovators at Altria (formerly known as Philip Morris). Marlboro has just released Smoke Rites, a new line of health conscious products for modern people with active lifestyles. The concept was borne over two years of intense research at Marlboro laboratories. Head […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-63176","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/63176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=63176"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/63176\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=63176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=63176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=63176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Get Free Health Tips, Recipes and Workouts<\/a> Delivered to Your Inbox<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/h4>\n
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