{"id":639770,"date":"2013-01-22T10:51:42","date_gmt":"2013-01-22T15:51:42","guid":{"rendered":"http:\/\/serkadis.com\/index\/?guid=362e32ef9aae646f0e2b4ef60b5b914e"},"modified":"2013-01-22T10:59:02","modified_gmt":"2013-01-22T15:59:02","slug":"change-your-market-not-your-product","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/639770","title":{"rendered":"Change Your Market, Not Your Product"},"content":{"rendered":"<div id=\"malakasis-hbrc-video-insight-021\" align=\"center\"><script type=\"text\/javascript\" src=\"http:\/\/cdnapi.kaltura.com\/p\/506471\/sp\/50647100\/embedIframeJs\/uiconf_id\/6569262\/partner_id\/506471\"><\/script><br \/>\n<object id=\"kaltura_player_1358530936\" name=\"kaltura_player_1358530936\" type=\"application\/x-shockwave-flash\" allowFullScreen=\"true\" allowNetworking=\"all\" allowScriptAccess=\"always\" height=\"356\" width=\"580\" bgcolor=\"#000000\" xmlns:dc=\"http:\/\/purl.org\/dc\/terms\/\" xmlns:media=\"http:\/\/search.yahoo.com\/searchmonkey\/media\/\" rel=\"media:video\" resource=\"http:\/\/cdnapi.kaltura.com\/index.php\/kwidget\/cache_st\/1358530936\/wid\/_506471\/uiconf_id\/6569262\/entry_id\/1_ljz2c8bd\" data=\"http:\/\/cdnapi.kaltura.com\/index.php\/kwidget\/cache_st\/1358530936\/wid\/_506471\/uiconf_id\/6569262\/entry_id\/1_ljz2c8bd\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowNetworking\" value=\"all\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"bgcolor\" value=\"#000000\" \/><param name=\"flashVars\" value=\"&#038;\" \/><param name=\"movie\" value=\"http:\/\/cdnapi.kaltura.com\/index.php\/kwidget\/cache_st\/1358530936\/wid\/_506471\/uiconf_id\/6569262\/entry_id\/1_ljz2c8bd\" \/><a rel=\"media:thumbnail\" href=\"http:\/\/cdnsecakmi.kaltura.com\/p\/506471\/sp\/50647100\/thumbnail\/entry_id\/1_ljz2c8bd\/width\/120\/height\/90\/bgcolor\/000000\/type\/2\"><\/a> <span property=\"dc:description\" content=\"If customers already know about your product\u2032s features and benefits, consider marketing it from a fresh new angle.\"><\/span><span property=\"media:title\" content=\"Change Your Market, Not Your Product\"><\/span> <span property=\"media:width\" content=\"580\"><\/span><span property=\"media:height\" content=\"356\"><\/span> <span property=\"media:type\" content=\"application\/x-shockwave-flash\"><\/span><\/object>\n<\/div>\n<p>\n<strong>Tasia Malakasis<\/strong>, owner of Belle Ch\u00e8vre, defines product management as a method of communication that differentiates your offering from the rest of the market.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.harvardbusiness.org\/~ff\/harvardbusiness?a=Vc6zdtpOmJk:dGNiHNLedqE:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/harvardbusiness?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.harvardbusiness.org\/~ff\/harvardbusiness?a=Vc6zdtpOmJk:dGNiHNLedqE:bcOpcFrp8Mo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/harvardbusiness?d=bcOpcFrp8Mo\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/harvardbusiness\/~4\/Vc6zdtpOmJk\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tasia Malakasis, owner of Belle Ch\u00e8vre, defines product management as a method of communication that differentiates your offering from the rest of the market.<\/p>\n","protected":false},"author":7375,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-639770","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/639770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7375"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=639770"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/639770\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=639770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=639770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=639770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}