{"id":640350,"date":"2013-01-28T15:50:17","date_gmt":"2013-01-28T20:50:17","guid":{"rendered":"http:\/\/gigaom.com\/?p=605101"},"modified":"2013-01-28T15:50:17","modified_gmt":"2013-01-28T20:50:17","slug":"starstar-me-vanity-phone-numbers-land-on-3rd-u-s-carrier-t-mobile","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/640350","title":{"rendered":"StarStar Me vanity phone numbers land on 3rd U.S. carrier: T-Mobile"},"content":{"rendered":"

Perhaps personalized dialing codes are the new ringtones. As with ringtones in the past decade, carriers are getting excited over a vanity phone number service called StarStar Me<\/a>, created by mobile marketing startup Zoove<\/a>, and its potential to provide an alternative revenue stream beyond voice and data plans.<\/p>\n

For $3 a month, T-Mobile customers can sign up for their own personal alphanumeric code. When that code is dialed, preceded by two taps of the \u201c*\u201d button, from any U.S. mobile number it will ring that customer\u2019s phone. Customers who download the StarStar Me app<\/a> from the iTunes or Google Play stores will also be able to use StarStar Me\u2019s call management features, which can be used to send callers an automated voice message or SMS and even a link.<\/p>\n

It\u2019s a neat idea, and one that could put some service revenue in carriers\u2019 pockets. But there are some inherent limits to how big such a service could scale, especially when compared to other blockbuster carrier services of the past like ringtones. While anyone can set a Prince song as their ringtone, only one U.S. mobiles subscriber can have the StarStar Me code \u201c**PRINCEFAN.\u201d<\/p>\n

Still if that one Prince fan pays $3 a month into perpetuity for that short code, I\u2019m sure his carrier won\u2019t complain. And StarStar Me isn\u2019t lacking for customer interest. Zoove said it has received hundreds of millions search queries for personalized dialing codes in the last 90 days, and while it isn\u2019t revealing how many people have signed up for their own StarStar monikers, Zoove said that 100,000 calls have been placed to existing codes to date.<\/p>\n

So far Sprint, Verizon Wireless and T-Mobile all now offer the StarStar Me service. So if AT&T does sign on with Zoove in the future, its customers might find the pickings for available codes slim.<\/p>\n

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Perhaps personalized dialing codes are the new ringtones. As with ringtones in the past decade, carriers are getting excited over a vanity phone number service called StarStar Me, created by mobile marketing startup Zoove, and its potential to provide an alternative revenue stream beyond voice and data plans. For $3 a month, T-Mobile customers can […]<\/p>\n","protected":false},"author":7415,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-640350","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7415"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=640350"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640350\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=640350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=640350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=640350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}