{"id":640451,"date":"2013-01-29T12:30:08","date_gmt":"2013-01-29T17:30:08","guid":{"rendered":"http:\/\/gigaom.com\/?p=605329"},"modified":"2013-01-29T12:30:08","modified_gmt":"2013-01-29T17:30:08","slug":"why-is-openstack-adoption-slower-in-europe","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/640451","title":{"rendered":"Why is OpenStack adoption slower in Europe?"},"content":{"rendered":"<p>The vendor-led OpenStack convoy is <a href=\"http:\/\/gigaom.com\/2012\/07\/15\/openstack-faces-the-terrible-twos\/\">gathering pace<\/a>. As Chris Kemp, NASA&#8217;s former CTO and now the head of OpenStack-based appliance firm Nebula, laid it out today at Cloud Expo Europe in London, the infrastructure-as-a-service project has more than half a million downloads and can count thousands of members from more than 850 companies in 88 countries.<\/p>\n<p>Chinese adoption of OpenStack is growing particularly quickly, and the United States and India are doing well too, he said. But Europe? Not so much &#8212; yet.<\/p>\n<p>Why is that? Well, one of the answers is entirely predictable: <a href=\"http:\/\/gigaom.com\/2012\/09\/17\/5-things-you-need-to-know-about-cloud-in-europe\/\">Europe is just a bit behind the curve<\/a> when it comes to cloud adoption.<\/p>\n<p>&#8220;My sense that there&#8217;s probably a bit more of a conservative attitude towards change and adoption of new technology here,&#8221; Kemp told me. &#8220;If you look at folks that are leading IT at a lot of America&#8217;s largest companies, there&#8217;s a lot of competition, a lot of folks encouraging people to take risks. We&#8217;re seeing more people in U.S. companies understand how to make apps work in a very reliable way, even on unreliable infrastructure, because the big internet companies there haven&#8217;t had a choice.<\/p>\n<p>&#8220;There&#8217;s a cultural desire here to have more control over infrastructure. I think private cloud will be bigger in Europe than in the U.S. in the medium term.&#8221;<\/p>\n<p>But that&#8217;s not the only reason. There&#8217;s another factor that seems backward given the first: it appears OpenStack, just a couple of years old, is feeling the effects of being a relative latecomer to this particular market.<\/p>\n<p>&#8220;It&#8217;s a function of some of the earlier cloud technologies getting an earlier start here,&#8221; Kemp said. &#8220;Eucalyptus made an early run at Europe, and then there&#8217;s the <a href=\"http:\/\/gigaom.com\/2012\/10\/16\/a-truly-open-cloud-has-to-be-open-source-says-opennebula\/\">OpenNebula project<\/a>.&#8221; <\/p>\n<div id=\"attachment_535096\" class=\"wp-caption alignright\" style=\"width: 310px\"><a href=\"http:\/\/gigaom.com\/2012\/06\/21\/if-aws-is-the-walmart-of-cloud-is-openstack-the-soviet-union\/1z5o7151\/\" rel=\"attachment wp-att-535096\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaom2.files.wordpress.com\/2012\/06\/1z5o7151.jpg?w=300&#038;h=200\" alt=\"Marten Mickos Eucalyptus Systems Chris Kemp OpenStack Sameer Dholakia Citrix Structure 2012\" width=\"300\" height=\"200\" class=\"size-medium wp-image-535096\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">(L to R) Jo Maitland, GigaOM; Chris Kemp, CEO Nebula and co-founder, OpenStack; Sameer Dholakia, Group VP and GM, Citrix; Marten Mickos, CEO, Eucalyptus Systems<br \/>(c)2012 Pinar Ozger pinar@pinarozger.com<\/p>\n<\/div>\n<p>That&#8217;s not to say Kemp, who&#8217;s naturally very bullish on OpenStack, thinks the market isn&#8217;t ripe for takeover. Particularly regarding OpenNebula, the one big European contender in this space, he was pretty scornful of that rival&#8217;s attempt to <a href=\"http:\/\/gigaom.com\/2013\/01\/28\/opennebula-open-sources-service-management-layer-with-enterprise-in-mind\/\">target the enterprise<\/a> by adding an open-source service layer on top of its core product.<\/p>\n<p>&#8220;You want interoperability, portability and a large ecosystem of tools that all work together at the end of the day \u2013 that&#8217;s especially what enterprises want,&#8221; he said. &#8220;The world doesn&#8217;t have enough attention for five cloud ecosystems. If you&#8217;re EMC or NetApp, are they working on an OpenNebula driver? Where are the OpenNebula conferences? If it&#8217;s not there, they&#8217;ve already lost this round.&#8221;<\/p>\n<p>But let&#8217;s pull back here and consider whether this rivalry really matters. To a certain extent, according to cloud strategy researcher <a href=\"http:\/\/lef.csc.com\/profiles\/134\">Simon Wardley<\/a>, it doesn&#8217;t \u2013 he sees deeper issues facing the putative cloud service provider industry in Europe.<\/p>\n<p>&#8220;The issues about public or private, or which stack to adopt, are all whats, hows and whens. There&#8217;s not enough of the why,&#8221; he told me. &#8220;These are implementation details and they are, to me, secondary to strategy.&#8221;<\/p>\n<p>&#8220;In Silicon Valley there&#8217;s a lot more thinking about how you manipulate the value chain to compete. For example, if I&#8217;m a bank, should I be providing banking as a cloud? It&#8217;s that level of strategic play which is important. Most people [in Europe] are thinking about using the cloud because everyone else is doing it: they&#8217;re not thinking strategically about using IT as a weapon against others.&#8221;<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=605329&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=820115\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=820115\" \/><\/a><\/p>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/28063c97\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/viral\/sendEmail.cfm?lang=en&#038;title=Why+is+OpenStack+adoption+slower+in+Europe%3F&#038;link=http%3A%2F%2Fgigaom.com%2F2013%2F01%2F29%2Fwhy-is-openstack-adoption-slower-in-europe%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/emailthis2.gif\" border=\"0\" \/><\/a><\/td>\n<td valign='middle'><a href=\"http:\/\/res.feedsportal.com\/viral\/bookmark.cfm?title=Why+is+OpenStack+adoption+slower+in+Europe%3F&#038;link=http%3A%2F%2Fgigaom.com%2F2013%2F01%2F29%2Fwhy-is-openstack-adoption-slower-in-europe%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/bookmark.gif\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"http:\/\/da.feedsportal.com\/r\/151884989279\/u\/49\/f\/646446\/c\/34996\/s\/28063c97\/a2.htm\"><img decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/151884989279\/u\/49\/f\/646446\/c\/34996\/s\/28063c97\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/151884989279\/u\/49\/f\/646446\/c\/34996\/s\/28063c97\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=0HhNj6iV6ZM:wNz83ETdo7E:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/0HhNj6iV6ZM\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The vendor-led OpenStack convoy is gathering pace. As Chris Kemp, NASA&#8217;s former CTO and now the head of OpenStack-based appliance firm Nebula, laid it out today at Cloud Expo Europe in London, the infrastructure-as-a-service project has more than half a million downloads and can count thousands of members from more than 850 companies in 88 [&hellip;]<\/p>\n","protected":false},"author":7450,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-640451","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7450"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=640451"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640451\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=640451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=640451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=640451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}