{"id":640572,"date":"2013-01-30T10:28:18","date_gmt":"2013-01-30T15:28:18","guid":{"rendered":"http:\/\/blogs.blackberry.com\/?p=15457"},"modified":"2013-01-30T10:28:18","modified_gmt":"2013-01-30T15:28:18","slug":"research-in-motion-is-now-blackberry","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/640572","title":{"rendered":"Research In Motion is Now BlackBerry"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/rimblogs.files.wordpress.com\/2013\/01\/super-nova-rehearsalfootage2-still002.jpg?w=600&#038;h=338\" alt=\"Research In Motion is now BlackBerry\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-15546\" \/><\/p>\n<p>In a bold move (if I do say so myself), we\u2019ve renamed the company to reflect our brand. Research In Motion (RIM) is now officially named BlackBerry. Seconds ago on stage at the <a href=\"http:\/\/global.blackberry.com\/blackberry-10.html?IID=E40C086\" >BlackBerry 10<\/a> global launch event, Thorsten Heins made the announcement to press and advocates from around the world.<\/p>\n<p><i>\u201cFrom this point forward &#8212; we are BlackBerry. One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry.\u201d<\/i><\/p>\n<p>To explain this move further, I sat down with Frank Boulben, CMO, earlier this week in New York City. Check out the interview below.<\/p>\n<p style=\"text-align:center;\"><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='560' height='315' src='http:\/\/www.youtube.com\/embed\/SIs5C734y4o?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0'><\/iframe><\/span><\/p>\n<p style=\"text-align:center;\">[ <a href=\"http:\/\/www.youtube.com\/watch?v=SIs5C734y4o\" >YouTube link for mobile viewing<\/a> ]<\/p>\n<p>As we wrote last week, RIM was founded in 1984 \u2013 that\u2019s almost 30 years of heritage built into the BlackBerry brand. Reflecting on this change, I believe Thorsten put it best when he said:<\/p>\n<p><I>\u201cWe are now, more than ever, a company united in our vision for mobile computing and it all starts today with our renaming and with the global launch of BlackBerry 10.\u201d<\/I><\/p>\n<p>It\u2019s a new day, a new name and new products. We are BlackBerry \u2013 please share your thoughts on the change with us in the comments.<\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/rimblogs.wordpress.com\/15457\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/rimblogs.wordpress.com\/15457\/\" \/><\/a> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=blogs.blackberry.com&#038;blog=17235670&#038;%23038;post=15457&#038;%23038;subd=rimblogs&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/InsideBlackberry-TheOfficialBlackBerryBlog\/~4\/daSFyRO-3zw\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a bold move (if I do say so myself), we\u2019ve renamed the company to reflect our brand. Research In Motion (RIM) is now officially named BlackBerry. Seconds ago on stage at the BlackBerry 10 global launch event, Thorsten Heins made the announcement to press and advocates from around the world. \u201cFrom this point forward [&hellip;]<\/p>\n","protected":false},"author":7317,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-640572","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7317"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=640572"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640572\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=640572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=640572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=640572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}