{"id":640761,"date":"2013-01-31T15:37:26","date_gmt":"2013-01-31T20:37:26","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=214320"},"modified":"2013-01-31T15:37:26","modified_gmt":"2013-01-31T20:37:26","slug":"bing-is-about-to-get-some-product-listing-ads-of-its-own-exclusive","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/640761","title":{"rendered":"Bing Is About To Get Some Product Listing Ads Of Its Own [Exclusive]"},"content":{"rendered":"

We just spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning<\/a> against Google’s PLA-based Google Shopping model, but rest assured, Bing’s not about to start doing what it’s been criticizing Google for. <\/p>\n

We don’t have much in the way of details about Bing’s coming product listing ads (even their official name), but Pann says it’s not going to result in a pay to play system for Bing Shopping the way Google Shopping is set up. Google Shopping (as of October in the U.S. and since in other countries) is based solely on PLAs, but Bing will retain free listings as well. Pann says there is room for free and paid to co-exist. <\/p>\n

Pann expects the product listing ads to come to market sometime this calendar year. <\/p>\n

Bing product listing ads have been spotted in the wild in the past. Last summer, RKG shared some screenshots<\/a> of what Microsoft was testing at the time. <\/p>\n

\"Bing<\/center><\/p>\n

It’s unclear at this point if the finished product will look just like these. Pann did say the product would be similar to Google’s PLAs. He also noted that some “alpha testers” have been using them. <\/p>\n

There has pretty much been nothing but positive data coming out about Google’s PLAs lately (positive for Google and for advertisers). In fact, Adobe recently shared some data with us<\/a> indicating that Google PLA spend alone is nearly that of Yahoo Bing Network spend in the U.S. <\/p>\n

Still, Yahoo Bing Network continues to take away market share from Google piece by piece. Microsoft points to independent data from firms like RKG<\/a> showing that Microsoft\u2019s Bing Ads and the Yahoo Bing Network have seen positive momentum already this year, and that Bing Ads have gained paid search spend share from Google for the fourth quarter in a row. <\/p>\n

Pann attributes the Bing Ads momentum to a variety of factors. One is new ad formats like its version of sitelinks, which Pann says have seen rapid adoption. According to Pann, advertisers come over with the mentality of “It performs well over there [Google], so it will here too.”<\/p>\n

Another factor, Pann says, has been Microsoft’s efforts in reducing friction for advertisers and making the system easier to use. He says Microsoft has adopted the philosophy of “what takes 45 minutes in AdWords should take 15 minutes with Bing Ads”. He also says the Google Import Feature has been a key factor, in its availability for the desktop tool, the API, and the user interface. Adoption of the feature, he says, has taken off. <\/p>\n

Similar capabilities will likely be implemented in other tools in the future. He notes that Google’s agreement with the FTC<\/a> (the part related to ad campaign data portability) is an important step in that regard. <\/p>\n

Microsoft and Pann appear quite pleased with the level of success Bing Ads have seen in recent months, but Pann says, “We’re not finished by any means.”<\/p>\n

The new product listing ads are just one thing Microsoft has up its sleeve for the year. We’ll discuss a couple of others in an upcoming article. <\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

We just spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based Google Shopping model, but rest assured, Bing’s not about to start doing what it’s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-640761","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=640761"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640761\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=640761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=640761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=640761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}