{"id":640815,"date":"2013-01-31T14:49:50","date_gmt":"2013-01-31T19:49:50","guid":{"rendered":"http:\/\/gigaom.com\/?p=606328"},"modified":"2013-01-31T14:49:50","modified_gmt":"2013-01-31T19:49:50","slug":"square-gets-chummy-with-the-carriers-selling-its-card-reader-at-verizon-stores","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/640815","title":{"rendered":"Square gets chummy with the carriers, selling its card reader at Verizon stores"},"content":{"rendered":"<p>Verizon Wireless will now start selling <a href=\"http:\/\/gigaom.com\/2012\/06\/01\/keith-rabois-why-squares-handcrafted-approach-to-payments-can-win\/\">Square\u2019s card reader<\/a> in its retail stores across the country. Though it\u2019s really just a new distribution deal among many, moving closer to carriers puts Square in an ideal spot to target would-be entrepreneurs and small business owners right as they\u2019re making their smartphone purchases.<\/p>\n<p>Starting Thursday, Verizon stores will sell the device for $9.97, plus new users will get a $10 credit to their account, canceling out even that minimal up-front investment. Since Square only charges by the transaction (2.75 percent) and doesn\u2019t require any minimum number of transactions, I can\u2019t imagine it will take a very hard sell to convince a small business customer buying a smartphone to try out the reader.<\/p>\n<p>AT&#38;T also began selling Square\u2019s card readers last year. In fact, the major carriers have been expanding their retail horizons beyond smartphones and modems. They\u2019re marketing peripheral devices and gadgets that link to handsets, but don\u2019t sport separate cellular connections. In <a href=\"http:\/\/gigaom.com\/2012\/08\/29\/att-opens-showcase-store-in-chicago\/\">AT&#38;T\u2019s new flagship store<\/a> in Chicago you can find everything from smart watches to connected health and fitness monitors.<\/p>\n<p>What\u2019s more, Verizon and AT&#38;T appear to have avoided their usual tendency to cash in on devices or services they distribute directly. Instead of trying to sell customers a \u201cSquare plan\u201d or attempting to take a piece of each Square transaction, Verizon and AT&#38;T seem content with the data traffic Square and other peripheral device makers drive over their networks.<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=606328&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=23608\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=23608\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=mobile&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=606328+square-gets-chummy-with-the-carriers-selling-its-card-reader-at-verizon-stores&#038;utm_content=kfitchard\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2011\/09\/the-future-of-mobile-a-segment-analysis-by-gigaom-pro\/?utm_source=mobile&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=606328+square-gets-chummy-with-the-carriers-selling-its-card-reader-at-verizon-stores&#038;utm_content=kfitchard\">The future of mobile: a segment analysis by GigaOM Pro<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2011\/12\/2012-data-spectrum-and-the-race-to-lte\/?utm_source=mobile&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=606328+square-gets-chummy-with-the-carriers-selling-its-card-reader-at-verizon-stores&#038;utm_content=kfitchard\">2012: Data, spectrum and the race to LTE<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2011\/09\/forecast-the-future-of-near-field-communication\/?utm_source=mobile&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=606328+square-gets-chummy-with-the-carriers-selling-its-card-reader-at-verizon-stores&#038;utm_content=kfitchard\">Forecast: the future of near field communication<\/a><\/li>\n<\/ul>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/281baf44\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/viral\/sendEmail.cfm?lang=en&#038;title=Square+gets+chummy+with+the+carriers%2C+selling+its+card+reader+at+Verizon+stores&#038;link=http%3A%2F%2Fgigaom.com%2F2013%2F01%2F31%2Fsquare-gets-chummy-with-the-carriers-selling-its-card-reader-at-verizon-stores%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/emailthis2.gif\" border=\"0\" \/><\/a><\/td>\n<td valign='middle'><a href=\"http:\/\/res.feedsportal.com\/viral\/bookmark.cfm?title=Square+gets+chummy+with+the+carriers%2C+selling+its+card+reader+at+Verizon+stores&#038;link=http%3A%2F%2Fgigaom.com%2F2013%2F01%2F31%2Fsquare-gets-chummy-with-the-carriers-selling-its-card-reader-at-verizon-stores%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/bookmark.gif\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"http:\/\/da.feedsportal.com\/r\/151885047481\/u\/49\/f\/646446\/c\/34996\/s\/281baf44\/a2.htm\"><img decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/151885047481\/u\/49\/f\/646446\/c\/34996\/s\/281baf44\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/151885047481\/u\/49\/f\/646446\/c\/34996\/s\/281baf44\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=SloA4k99SvM:mPRn37tth_8:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/SloA4k99SvM\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verizon Wireless will now start selling Square\u2019s card reader in its retail stores across the country. Though it\u2019s really just a new distribution deal among many, moving closer to carriers puts Square in an ideal spot to target would-be entrepreneurs and small business owners right as they\u2019re making their smartphone purchases. Starting Thursday, Verizon stores [&hellip;]<\/p>\n","protected":false},"author":7415,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-640815","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7415"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=640815"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640815\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=640815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=640815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=640815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}