Sitting at your desk all day isn\u2019t healthy. This is why some of us try to mix it up a bit. Take standing desks. A bunch of my colleagues use them, and I totally get the appeal. But if this piece at MarketWatch<\/a> is any indication, the ergonomic fad — treadmill desks, anyone? — has reached the point of satire. <\/p>\n People are falling. People are spraining knees. Even stability balls aren\u2019t safe. A data-scientist, who\u2019s quoted in the piece, says he hasn\u2019t fallen off his orb at work per se, but he\u2019s come really close. Be careful out there. <\/p>\n But don\u2019t worry. Management has it under control. When workers at the University of Kentucky requested treadmill desks, their bosses “brought in specialists from different departments — occupational health and safety, risk management, workers\u2019 compensation and legal — to devise rules for the equipment\u2019s use.” Take note: (1) don\u2019t wear high heels and (2) walk slower than 2 miles per hour.<\/p>\n <\/p>\n <\/p>\n \n A RIVER OF PENNIES<\/a><\/p>\n \n For consumers, streaming sites such as Spotify and Pandora are great services. For musicians? Not so much. As Ben Sisario explains, musicians receive only a fraction of a penny every time a song is played. That\u2019s right: a fraction of a penny<\/em>. Sure, these services are a step up from Napster, but the question is whether \u201cthese micropayments can add up to anything.\u201d So far the answer seems to be no — or at least not much. Take Zoe Keating, a cellist, whose music was played 131,000 times last year on Spotify. Her net? $541.71.\n <\/p>\n \n ARE YOU NOT ENTERTAINED?<\/a><\/p>\n \n The cost of a 30-second spot during the Super Bowl on Sunday is $3.7 million. The advertising game plan: catch our attention in an entertaining fashion, and then hit us with the brand message. Makes sense, right? Well, according to new research by Thales S. Teixeira, advertisers should do the reverse: “If you want to persuade consumers as do Pepsi, Skittles, and Coke, it’s about getting people to associate your brand with fun\u2026 But you have to show the brand and then entertain. That’s when the conditioning occurs. The other way around — entertain then brand — doesn’t work as well.”\n <\/p>\n \n BONUS BITS:<\/a><\/p>\n \n 20 Most Effective Super Bowl Ads (Daily Beast)<\/a> \t\t<\/p>\n Sitting at your desk all day isn\u2019t healthy. This is why some of us try to mix it up a bit. Take standing desks. A bunch of my colleagues use them, and I totally get the appeal. But if this piece at MarketWatch is any indication, the ergonomic fad — treadmill desks, anyone? — has […]<\/p>\n","protected":false},"author":7402,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-640859","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7402"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=640859"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/640859\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=640859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=640859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=640859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}As Music Streaming Grows, Royalties Slow to a Trickle (New York Times)<\/a><\/h4>\n
The Right Way to Create a Superbowl Ad (HBS Working Knowledge)<\/a><\/h4>\n
Cases in Point?<\/a><\/h4>\n
\nLove, Analytics and the Biology of You at Work (Sloan Management Review)<\/a>
\nNYC Wants Health Start-Ups to Shake Things Up (Inc.)<\/a><\/p>\n<\/p><\/div>\n<\/img><\/a>
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