{"id":640931,"date":"2013-02-01T14:00:44","date_gmt":"2013-02-01T19:00:44","guid":{"rendered":"http:\/\/gigaom.com\/?p=606500"},"modified":"2013-02-01T14:00:44","modified_gmt":"2013-02-01T19:00:44","slug":"dijit-buys-misos-assets-as-social-tv-space-consolidates","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/640931","title":{"rendered":"Dijit buys Miso\u2019s assets as social TV space consolidates"},"content":{"rendered":"

The rumors<\/a> are true, after all:Dijit Media<\/a>, the company behind the Nextguide TV guide app<\/a>, is buying social TV pioneer Miso\u2019s<\/a> assets. The acquisition, which was announced by Dijit Friday, doesn\u2019t include any of Miso\u2019s remaining eight employees, but Miso\u2019s co-founder and CEO Somrat Niyogi will become an advisor to Dijit. The move is another sign that the social TV space, which has brought us dozens of startups with similar ideas and products, is ripe for consolidation.<\/p>\n

Miso was one of the first companies to take Foursquare\u2019s idea of checking into locations to the media space, offering its users to check into TV shows instead. \u201cThey invented social TV,\u201d Dijit CEO Jeremy Toeman said during an interview Wednesday. But Miso failed to get enough traction beyond its initial user base, was quickly surpassed by competitor GetGlue.
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Niyogi also had his own doubts about check-ins<\/a> as a core offering, and the company went on to try a few other products: Miso Sideshows allowed anyone to curate<\/a> and author second-screen content that can be synchronized with existing TV shows, and Quips<\/a> enabled users to share key moments of their favorite TV show episodes with others.<\/p>\n

Dijit said Friday that it is going to continue to support the core Miso check-in platform as well as Miso Sideshows, but that Quips are going to be shut down just two months after the launch of the product. Miso had raised a total of $5.5 million from Google Ventures, Hearst Ventures, Koshla Ventures and others. Financial details of the acquisition were not disclosed.<\/p>\n

Toeman told me that the acquisition brings Dijit a lot of intellectual property and technology, as well as Miso\u2019s existing user base. He didn\u2019t give specifics on the number of users of either Nextguide or Miso, but said that both company\u2019s products together amount to a user base in the \u201clow millions.\u201d<\/p>\n

Miso\u2019s acquisition comes just a few weeks after social TV startup Viggle tried to buy GetGlue<\/a>. That acquisition fell through after debt financing necessary to close the deal reportedly didn\u2019t materialize. <\/a><\/p>\n

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