{"id":641026,"date":"2013-01-31T14:52:10","date_gmt":"2013-01-31T19:52:10","guid":{"rendered":"http:\/\/www.blackberrycool.com\/?p=30352"},"modified":"2013-01-31T15:44:45","modified_gmt":"2013-01-31T20:44:45","slug":"3-ways-you-didnt-know-alicia-keys-represents-the-blackberry-brand","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/641026","title":{"rendered":"3 Ways You Didn&rsquo;t Know Alicia Keys Represents the BlackBerry Brand"},"content":{"rendered":"<p>When Thorsten Heins introduced Alicia Keys, I know a lot of people were pretty confused. Why is RIM hiring someone with no tech experience to be the company&#8217;s Creative Director? Well, it&#8217;s probably just an advertising move and it&#8217;s not like she&#8217;s going to be telling engineers how to do their jobs. Regardless, I thought about it for a while and it dawned on me, Alicia Keys is so on brand it&#8217;s crazy. Here are 3 ways you didn&#8217;t realize Alicia Keys fits the BlackBerry brand.<br \/>\n<span id=\"more-30352\"><\/span><br \/>\n<center><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.blackberrycool.com\/wp-content\/uploads\/2013\/01\/alicia_keys_blackberry-600x450.jpg\" alt=\"Alicia Keys\" title=\"alicia_keys_blackberry\" width=\"600\" height=\"450\" class=\"alignnone size-medium wp-image-30353\" \/><\/center><\/p>\n<p>1. Her last name is Keys! Get it?<\/p>\n<blockquote class=\"twitter-tweet\">\n<p>Blackberry hires Alicia Keys as Global Creative Director. KEYS. GET IT? <a href=\"https:\/\/twitter.com\/search\/%23OnBrand\">#OnBrand<\/a><\/p>\n<p>&mdash; David Hicks (@ALL_CAPS) <a href=\"https:\/\/twitter.com\/ALL_CAPS\/status\/296722013211484160\">January 30, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>2. <a href=\"http:\/\/en.wikipedia.org\/wiki\/Alicia_Keys\">Keys was raised by her white, Scotch Irish mother since the age of 2<\/a>. Get it? Okay, this joke takes a little more explaining. Here it goes: the <strong>BLACK<\/strong>Berry grew up on Wall Street, with its predominantly WHITE investors. Get it? Yes, I know there are minorities on Wall Street but when you think of Wall Street you typically think of &#8220;rich white men&#8221; types.<\/p>\n<p>3. New York City is where BlackBerry 10 launched <a href=\"http:\/\/www.youtube.com\/watch?v=0UjsXo9l6I8\" >because the company has an Empire State of Mind<\/a>.<\/p>\n<p>This was all way funnier in my head. I&#8217;m done.<\/p>\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/blackberrycool\/mYUU\/~4\/WvfiC_dAdno\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Thorsten Heins introduced Alicia Keys, I know a lot of people were pretty confused. Why is RIM hiring someone with no tech experience to be the company&#8217;s Creative Director? Well, it&#8217;s probably just an advertising move and it&#8217;s not like she&#8217;s going to be telling engineers how to do their jobs. Regardless, I thought [&hellip;]<\/p>\n","protected":false},"author":7422,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-641026","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/641026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7422"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=641026"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/641026\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=641026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=641026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=641026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}