![\"\"](\"http:\/\/betanews.com\/wp-content\/uploads\/2013\/02\/Be-Taken-Over1-600x382.png\" "\\"Be")
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You\u2019ve read all the press about the new BlackBerry 10 smartphones<\/a>, and you\u2019re intrigued enough to want to know more. Well, a clever new marketing campaign lets you transform your existing iOS or Android device into a BlackBerry Z10 using augmented reality. Well sort of.<\/p>\n Unlike the Playboy interactive cover<\/a> which uses Layar, you\u2019ll need to have the free Blippar app<\/a> installed on your phone. Once done, scan the special BB Take Over Me<\/a> webpage (or just scan the image here, if you prefer) and your phone will be instantly transformed into an interactive Z10. Or at least that\u2019s the theory.<\/p>\n Once your smartphone has been “taken over” you\u2019ll see lots of apps streaming out of the silhouetted phone on the web page. Afterwards you’ll be taken to a demo of the Z10 running in your browser and can try out some of the device\u2019s features for yourself.<\/p>\n It\u2019s obviously just a bit of fun, but it\u2019s a clever idea (when it works), and one I\u2019m sure we\u2019ll see a lot more of in the future.<\/p>\n You\u2019ve read all the press about the new BlackBerry 10 smartphones, and you\u2019re intrigued enough to want to know more. Well, a clever new marketing campaign lets you transform your existing iOS or Android device into a BlackBerry Z10 using augmented reality. Well sort of. Unlike the Playboy interactive cover which uses Layar, you\u2019ll need […]<\/p>\n","protected":false},"author":7433,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-641539","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/641539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7433"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=641539"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/641539\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=641539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=641539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=641539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/betanews.com\/wp-content\/uploads\/2013\/02\/BB10-takeover-screenshot-180x300.jpg\" "\\"BB10")
Both myself and my colleague Mihaita Bamburic found it just froze on the \u201cTouch to start\u201d screen. If that\u2019s a genuine representation of the Z10, BlackBerry has a real problem on its hands. Still a bit of perseverance (and a couple of crashes later) and I finally got it working.<\/p>\n\n<\/img><\/a>
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