{"id":641556,"date":"2013-02-07T07:30:08","date_gmt":"2013-02-07T12:30:08","guid":{"rendered":"http:\/\/www.pehub.com\/?p=184935"},"modified":"2013-02-07T07:30:08","modified_gmt":"2013-02-07T12:30:08","slug":"dataxu-raises-27m-from-thomvest-flybridge-atlas-menlo","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/641556","title":{"rendered":"DataXu Raises $27M From Thomvest, Flybridge, Atlas, Menlo"},"content":{"rendered":"

DataXu<\/strong> said it raised $27 million in a round of financing led by Thomvest Ventures<\/strong> and joined by existing investors Atlas Venture, Flybridge Capital Partners<\/strong> and Menlo Ventures<\/strong>. Thomvest Managing Director Stefan Clulow<\/strong> joins DataXu\u2019s board. Thomvest Ventures is a venture capital group headed by Peter Thomson<\/strong>, a director of Thomson Reuters,<\/strong> publisher of this blog.<\/p>\n

PRESS RELEASE<\/strong><\/p>\n

DataXu Closes $27 Million of Growth Capital to Solidify its Lead
\nin Programmatic Marketing<\/p>\n

Thomvest Leads Financing In New Transformational Software Market<\/p>\n

Boston \u2013 February 7, 2013 \u2013\u00a0DataXu, a provider of digital marketing software for the enterprise, today announced that it has closed $27 million in funding. This new round of financing will reinforce the company\u2019s leadership position, support ongoing global expansion and accelerate additional investment in technology that keeps its customers at the forefront of innovation.<\/p>\n

The investment was led by Thomvest Ventures, a venture capital group headed by Founder and Managing Director Peter Thomson, a director of Thomson Reuters. All three current major investors \u2013 Atlas Venture, Flybridge Capital Partners and Menlo Ventures \u2013 participated in the round.\u00a0\u00a0Stefan Clulow, Managing Director of Thomvest, joins DataXu\u2019s board of directors with this investment.<\/p>\n

\u201cDataXu is using data science to redefine the way marketers build brands in a digital world,\u201d said Mike Baker, CEO of DataXu. \u201cIn the era of digital and big data, it\u2019s increasingly obvious that legacy ways of working in the advertising industry \u2013 including faith-based thinking, lack of transparency, and an inefficient supply chain — no longer make sense.\u00a0\u00a0Our software helps marketers reduce the cost and complexity of marketing across multiple digital channels, while at the same time enabling them to build a much deeper and more actionable understanding of today\u2019s empowered consumer.\u00a0\u00a0This is the catalyst for our record -breaking growth.\u201d<\/p>\n

This funding round comes on the heels of a number of milestones:
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Created a new software category \u2013 Programmatic Marketing. (LINK)
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Grew\u00a0direct-to-enterprise platform sales revenue more than 700% year over year, now comprising the majority of the company\u2019s revenue.
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Introduced the first multi-channel Demand Side Platform to include display, tablet, smartphone, video and Facebook Exchange, with 80 percent of revenue coming from customers running multichannel.
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Tripled staff and customer base, and increased the company\u2019s global footprint with 11 offices in eight countries.
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Developed the only real-time multivariate decision system that \u201clearns\u201d how consumers engage across channels and manages media investments for optimal return.(LINK)
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Extended the DataXu platform to optimize media\u00a0investments in real time based on consumer sentiment shift (LINK) and beyond exchanges on\u00a0guaranteed media investments. (LINK)
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Launched a suite of integrated analytics for customer intelligence and media investment analysis.\u00a0\u00a0(LINK)
\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Founded the OpenRTB consortium whose standard for programmatic media was adopted by the IAB and is in use in more than 80 companies.<\/p>\n

\u201cOur strategy is to find and partner with entrepreneurs building transformational companies,\u201d said Peter Thomson. \u201cThe rise of programmatic marketing is reminiscent of how automation and software also revolutionized the financial services industry. We believe DataXu is in the vanguard of an even bigger opportunity and on a trajectory to become the next great enterprise software company.<\/p>\n

About DataXu<\/p>\n

DataXu is transforming the way companies build their brands in a digital world through the industry\u2019s only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data and analytics to help enterprise marketers better understand and engage consumers, and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit\u00a0www.dataxu.com\u00a0or follow us at\u00a0twitter.com\/dataxu.<\/p>\n

About Thomvest<\/p>\n

Thomvest is a venture capital firm committed to the success of our entrepreneur partners. We primarily focus on investments in areas where we have deep expertise and experience, including software, technology-enabled services, and hardware businesses. The capital we invest is our own, enabling us to be more creative, flexible and patient than most venture investors. It takes time to build great companies and we’re committed to supporting our entrepreneurs throughout their journey. That’s why more than two-thirds of the companies that we have funded in the last decade have either gone public, been acquired, or continue to grow as independent businesses. To learn more about Thomvest, please visit\u00a0www.thomvest.com.<\/p>\n

The post DataXu Raises $27M From Thomvest, Flybridge, Atlas, Menlo<\/a> appeared first on peHUB<\/a>.<\/p>\n

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DataXu said it raised $27 million in a round of financing led by Thomvest Ventures and joined by existing investors Atlas Venture, Flybridge Capital Partners and Menlo Ventures. Thomvest Managing Director Stefan Clulow joins DataXu\u2019s board. Thomvest Ventures is a venture capital group headed by Peter Thomson, a director of Thomson Reuters, publisher of this […]<\/p>\n","protected":false},"author":7545,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-641556","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/641556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7545"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=641556"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/641556\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=641556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=641556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=641556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}