{"id":641708,"date":"2013-02-08T10:57:04","date_gmt":"2013-02-08T15:57:04","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=215798"},"modified":"2013-02-08T10:57:04","modified_gmt":"2013-02-08T15:57:04","slug":"timberlake-adds-beer-executive-to-list-of-titles","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/641708","title":{"rendered":"Timberlake Adds Beer Executive To List Of Titles"},"content":{"rendered":"

Justin Timberlake can add Beer Executive to his list of titles, which also include: Singer<\/a>, Musician<\/a>, Actor<\/a>, Investor<\/a>, and Entrepreneur<\/a>. <\/p>\n

Actually, the real title is Creative Director, as Anheuser-Busch has appointed him as such for its Bud Light Platinum brand. Timberlake will provide “creative, musical and cultural curation” for the brand.<\/p>\n

Here’s what Timberlake had to say about it: \u201cBud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I\u2019m doing. I\u2019m looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well.\u201d<\/p>\n

Here’s what he’s doing<\/em><\/a> by the way: <\/p>\n

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\u201cJustin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum\u2019s identity in the lifestyle space,\u201d said Paul Chibe, vice president of U.S. marketing, Anheuser-Busch. \u201cSince launching Bud Light Platinum last year, we\u2019ve worked to align the brand closely with music, including leveraging tracks by Kanye West and Avicii in our first ads. Partnering with Justin as he makes his return to music brings a new level of relevance and credibility to the brand.\u201d<\/p>\n

The partnership was developed with ad agency, Translation. It begins with the Grammy Awards this Sunday with a sixty-second Bud Light Platinum ad, called \u201cPlatinum Night.\u201d The spot will feature the above song. <\/p>\n

image: SNL (NBC) <\/em><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Justin Timberlake can add Beer Executive to his list of titles, which also include: Singer, Musician, Actor, Investor, and Entrepreneur. Actually, the real title is Creative Director, as Anheuser-Busch has appointed him as such for its Bud Light Platinum brand. Timberlake will provide “creative, musical and cultural curation” for the brand. Here’s what Timberlake had […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-641708","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/641708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=641708"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/641708\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=641708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=641708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=641708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}