{"id":641959,"date":"2013-02-11T12:29:46","date_gmt":"2013-02-11T17:29:46","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=216079"},"modified":"2013-02-11T12:29:46","modified_gmt":"2013-02-11T17:29:46","slug":"mountain-dew-breakfast-extreme-but-not-too-extreme","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/641959","title":{"rendered":"Mountain Dew Breakfast: Extreme, But Not Too Extreme"},"content":{"rendered":"

Mountain Dew is looking to expand their customer base a bit–or at least make more sales to the fanbase they already have–by bringing breakfast into the mix. <\/p>\n

It may not be a vitamin-packed smoothie, but the company says their new drink, Kickstart, does<\/em> contain vitamins B and C and has a burst of caffeine to get you going when you have a severe case of the Mondays. It also contains 5% fruit juice and comes in different flavors, like fruit punch and orange citrus. But it won’t pack on the calories like some “energy drinks” do; instead, it includes artificial sweeteners to bring that number down to about half those found in a can of soda. <\/p>\n

But the company doesn’t want to rely too much on the “energy” premise, as many super-charged energy drinks have garnered negative attention<\/a> in recent months due to alleged deaths and health issues. Instead, Kickstart falls somewhere between a regular can of soda and an energy drink with 92 milligrams of caffeine for a 16-ounce can. A similar amount of Mountain Dew has 72 milligrams, and Amp Energy Drink contains 142 milligrams.<\/p>\n

The company wants to draw in a core audience of 18-24 year olds<\/a> with the drink in an effort to win them over despite a growing love of coffee in that age group. <\/p>\n

Image: PepsiCO<\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Mountain Dew is looking to expand their customer base a bit–or at least make more sales to the fanbase they already have–by bringing breakfast into the mix. It may not be a vitamin-packed smoothie, but the company says their new drink, Kickstart, does contain vitamins B and C and has a burst of caffeine to […]<\/p>\n","protected":false},"author":7359,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-641959","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/641959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7359"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=641959"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/641959\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=641959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=641959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=641959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}