{"id":642032,"date":"2013-02-11T10:36:34","date_gmt":"2013-02-11T15:36:34","guid":{"rendered":"http:\/\/betanews.com\/?p=129389"},"modified":"2013-02-11T10:36:34","modified_gmt":"2013-02-11T15:36:34","slug":"first-surface-pro-commercial-is-uninspiring","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/642032","title":{"rendered":"First Surface Pro commercial is uninspiring"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"600\" height=\"338\" src=\"http:\/\/www.youtube.com\/embed\/tr3dFSzh1yU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Weather may have <a title=\"http:\/\/betanews.com\/2013\/02\/08\/microsoft-cancels-surface-pro-launch\/\" href=\"http:\/\/feeds.betanews.com\/~r\/bn\/~3\/MAspL5au4hM\/Microsoft%20cancels%20Surface%20Pro%20launch\" >ruined the Surface Pro launch event<\/a>, but the &#8220;laptop in tablet form&#8221; started selling on February 9, in Canada and United States, nonetheless. And <a title=\"No one can accuse Microsoft Surface marketing of copying Apple iPad\" href=\"http:\/\/betanews.com\/2012\/10\/15\/no-can-accuse-microsoft-surface-marketing-for-copying-apple-ipad\/\" >just like with its Windows RT-powered sibling<\/a>, Microsoft aired a video ad that is meant to increase awareness and promote Surface Pro as a business-oriented device. But does it?<\/p>\n<p>Interestingly titled &#8220;The Vibe&#8221;, the Surface Pro video commercial bears a strong resemblance to the Surface RT one that debuted in mid-October. It&#8217;s a very dynamic advert with business people dancing, smiling, signing, throwing things around, acting cool and generally doing things that business people don&#8217;t normally ever do while at the office. It even starts with the same guy that opened up the Surface RT ad. The Vibe is a nice concept, but a poor choice for Surface Pro.<\/p>\n<p>The first issue with The Vibe: Microsoft pointlessly tries to pit the Surface Pro target audience as a cool crowd, capable of breaking away from the corporate norm, stripped of any preconceptions and let loose. That has absolutely nothing in common with the day-to-day life of business users, nor does it help promote the tablet among the intended audience.<\/p>\n<p>The Vibe does not highlight any of the Surface Pro strong-suits and only shows that the device features a detachable stylus and USB port that can be used to tick something and plug in a microphone, respectively. It&#8217;s a missed opportunity for Microsoft, considering that <a title=\"Microsoft Surface Pro is a Swiss Army Knife in disguise\" href=\"http:\/\/betanews.com\/2012\/12\/30\/microsoft-surface-pro-is-a-swiss-army-knife-in-disguise\/\" >Surface Pro can do plenty more<\/a>.<\/p>\n<p>The Redmond, Wash.-based corporation could have emphasized the benefits of having a stylus by drawing a small sketch, plugging an external hard drive into the USB port, connecting a mini DisplayPort-compatible external display, running some resource-intensive software on Surface Pro and many more, but instead did none of that.<\/p>\n<p>The Surface brand does not need to break ground anymore through an impressively-hip ad or make tablet buyers look cool because it did that before with the Surface RT. With the Surface Pro commercial I expected Microsoft to rest on its laurels and tell viewers what makes it a good choice for them by connecting with them at a more mature level. After watching The Vibe I wonder: How can anyone know that Surface Pro is not just another tablet?<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.betanews.com\/~ff\/bn?a=MAspL5au4hM:uey2T0cmPyQ:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/bn?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.betanews.com\/~ff\/bn?a=MAspL5au4hM:uey2T0cmPyQ:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/bn?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/bn\/~4\/MAspL5au4hM\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Weather may have ruined the Surface Pro launch event, but the &#8220;laptop in tablet form&#8221; started selling on February 9, in Canada and United States, nonetheless. And just like with its Windows RT-powered sibling, Microsoft aired a video ad that is meant to increase awareness and promote Surface Pro as a business-oriented device. But does [&hellip;]<\/p>\n","protected":false},"author":7446,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-642032","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/642032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7446"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=642032"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/642032\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=642032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=642032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=642032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}